Netflix could radically revamp its catalog to respond to an increasingly competitive market.
As the red N platform continues to lose subscribers, Netflix is planning a drastic decision to restart the ticket machine. According to the American channel CNBC, the company could seriously abandon its classic model to return to a weekly broadcast.
never say Never
For the company that invented them binge watching, a return to a more classic broadcast mode is hard to imagine. However, the SVOD market has already surprised us more than once this year, notably by democratizing the idea of an ad-supported lower-cost subscription or abandoning cinema trips to focus on the small screen.
This time it is the sighting of a single draft that is on the table. Netflix has suffered the loss of 200,000 subscribers in recent months and expects to have more than 2 million paid accounts worldwide by the end of the year.
It is therefore logical that the N rouge tries by all means to keep its subscribers and its leading position in the market. Among the company’s recent successes, Season 4 of Stranger Things has been a worldwide hit, although only the first episodes are currently accessible. A two-stage show that has already generated more than 287 million hours watchedand undoubtedly many new subscribers.
Given this record-breaking success, it is therefore logical that the SVOD giant plans to repeat this experience. In the future, therefore, the next seasons of The Witcher, The Bridgerton Chronicle or even Squid Game, which has formalized its second season, could bet on this type of programming.
The idea isn’t new, Disney+ and Amazon Prime have already adopted it. It must be said that it not only increases the tension between the broadcast of two episodes of a series, but also (above all) enables it Keep viewers hooked for longerand reduce the withdrawal rate from one month to the next.