Reed Hastings, CEO of Netflix, at a press conference in Mexico City, Mexico.
Hector Vivas | Getty Images
Netflix is ending its service in Russia following the country’s invasion of Ukraine, the company confirmed to CNBC.
“Given the circumstances on the ground, we have decided to suspend our service in Russia,” a spokesman said Sunday afternoon.
The Russian market makes up a relatively small percentage of the total number of Netflix. As CNBC previously reported, the company has just under 1 million subscribers in Russia, compared to 222 million paid subscriptions worldwide.
The streaming service has previously halted projects and acquisitions in Russia after the country launched its invasion of Ukraine. There were four Russian-language series in production and post-production. Netflix also refused to abide by Russian news channel hosting rules.
Companies from tech giants to retailers have begun to take a hard line on Russia, either refusing services or banning sales. The Sunday move makes Netflix one of the latest media companies to suspend operations in Russia after the war broke out.
Early last week, Disney announced that it was suspending all film debuts in the country, including the new Pixar film Blushing. They were followed by Warner Bros., Sony, Paramount Pictures and Universal.
Disclosure: Comcast is the parent company of NBCUniversal and CNBC.