Class in: Business, science and technology, sports and leisure
Subjects: Contracts, licensing/marketing agreements
BERLIN, Sept. 5, 2023 /PRNewswire/ — Global consumer electronics and home appliances company Hisense announced that it has signed on as a global sponsor of UEFA EURO2024tm. This will be the third consecutive UEFA EURO that Hisense will sponsor, after Hisense was a partner of the previous two editions and successfully sponsored the 2022 FIFA World Cup™. As part of the agreement, Hisense also secures sponsorship rights for the UEFA European Qualifiers 2023-24 and 2025-26, UEFA Nations League Final 2025, UEFA U21 EURO UEFA2025, Finalissima 2024 and UEFA Futsal 2026.
Guy-Laurent Epstein, UEFA Marketing Director, welcomed Hisense’s extension of the partnership and commented: “I am pleased that Hisense is renewing its commitment to European football as an official partner of the UEFA2024TM EURO, which will be the third consecutive joint EURO. “Their technologies continue to help make football more accessible and entertaining for fans around the world.
Sports marketing remains an important part of Hisense’s global growth and brand awareness around the world. The reputation of the Hisense brand abroad has almost doubled in the last five years.
Announcing the upcoming UEFA2024 EURO sponsorship, FisherYu, Chairman of Hisense Group Holdings Co, Ltd, also noted during a speech at IFA 2023 that Hisense can connect with consumers around the world through its sports sponsorship, which is a great opportunity is to build trust in our brand. To further expand the brand globally, Hisense will offer fans around the world an unparalleled UEFA EURO2024™ viewing experience through its state-of-the-art image quality technology.
From energy-saving laser TV to global environmental protection initiatives, Hisense invests in innovation and provides consumers with more environmentally friendly products for healthier lives.
Over the years, Hisense has always strived to build close relationships with consumers around the world, regardless of where they live and what language they speak, in order to better understand and meet users’ individual needs and improve the quality and experience of everyday life to improve life.
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Press release sent on September 4, 2023 7:43 p.m. and distributed by:
