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Tony Awards
June 11, 2023 | 6:35 p.m
Dylan Mulvaney and Tony The Tiger attend the 76th Annual Tony Awards at United Palace Theater on June 11, 2023 in New York City. Getty Images for Tony Awards Productions
Dylan Mulvaney, 26, proves blondes have more fun as she poses with Kellogg’s Tony the Tiger on her arms.
The transgender influencer appeared on the magenta carpet at the 76th Tony Awards at the United Palace Theater on Sunday night wearing a black diamond-embellished gown with a mesh corset that revealed her shoulders.
Mulvaney posed alongside Tony the Tiger, who swapped his iconic red scarf for a custom bow tie with his name on it.
Tony was a “great” gentleman, holding Mulvaney’s train as she walked the carpet. They posed for several photos and exchanged smiles and laughs.
The tiger will present unique gold-filled cereal bowls engraved with Kellogg’s Frosted Flakes at the Tony’s afterparty.
“Tony is thrilled to celebrate all the amazing talent and bring them a new ‘Tony’ moment after the curtain goes down,” Laura Newman, senior director of brand marketing at Kellogg Company, told Fansided.
If Mulvaney’s appearance with the legendary “Frosted Flakes” mascot hints at a collaboration, Kellogg’s could be headed for a controversial outcome.
Tony the Tiger, who has swapped his iconic red scarf for a custom bow tie.Getty Images/Dominik Bindl/Tony will present unique gold-filled cereal bowls engraved with Kellogg’s Frosted Flakes at Tony’s afterparty.Getty Images/Dominik Bindl Mulvaney featured at also blonde locks at the event.John Angelillo/UPI/Shutterstock
According to Fox News, Mulvaney has faced heavy backlash for her recent Bud Light LGBTQIA+ campaign, which cost beer company Anheuser-Busch a market value of $27 billion.
Bud Light initially defended the move, but then half-heartedly apologized to his customers.
Other brands such as Target, Nike, Cracker Barrel and Kohls also experienced consequences for releasing Pride-themed merchandise.
Target launched a line of Pride-style clothing for children and “tuck-friendly” swimsuits for women that allow trans women who have not had gender-confirming surgery to hide their genitals.
Shares of the company have fallen 20% since mid-May, shedding $15 billion in market value, due in part to investor concerns about the impact of inflation on buyers.
She wore a black dress embellished with diamonds and a mesh corset that exposed her shoulders. Getty Images Mulvaney’s Bud Light campaign drew widespread backlash. Instagram/Dylan Mulvaney
However, the backlash hasn’t stopped bright businesses from supporting the LGBTQIA+ community.
Although Target has removed some Pride-themed merchandise, the company is a platinum sponsor of NYC Pride, which requires a $175,000 donation.
In a recent interview with LGBTQ magazine Them, Mulvaney shared her thoughts on partnering with transgender influencers.
“If a brand wants to work with me that badly, then they should also work with other trans people. It’s not enough to just hire me, this white skinny trans girl. I want all dolls to get all brand offers.”
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