Nike left some people outraged after trans social media star Dylan Mulvaney posted a series of paid endorsements for the sports company’s women’s clothing line.
Mulvaney, 26, posted videos and photos to her Instagram page on Tuesday modeling a pair of Nike leggings and a sports bra and tagging Nike Women while linking to the product pages.
Both men and women took to Twitter to vent their anger at Mulvaney – who was born a man but identifies as a woman – receiving coveted sponsorships for well-known brands’ women’s collections. The postings noted that these were paid sponsorships.
It remains unclear how much money Mulvaney was paid for the posts, but insiders dealing with social media sponsorship previously told she could make more than $50,000 per paid post. Neither Mulvaney nor Nike have responded to requests for comment from .
Mulvaney’s Nike sponsorship comes just days after she sparked controversy by becoming a spokesperson for Bud Light, a sponsorship that saw her face featured on a special edition of their beer cans.
Dylan Mulvaney appeared in a paid sponsorship ad for Nike Women
Trans woman Dylan Mulvaney models a pair of leggings and a sports bra for Nike in a new commercial
In her latest Nike posts, Mulvaney appeared in a pair of black skinny leggings and a white sports bra, and was spotted in striking yoga poses in a sunny backyard.
A video showed her dancing barefoot across the yard doing mock workouts while an upbeat song about the performance played.
Many took to social media to express their outrage that Nike had received the sponsorship and not a biological woman, and puzzled over who the brand was trying to sell its products to with the ads.
“I used to really like @Nike as a brand but I will never wear a shoe from them again after they introduced Dylan Mulvaney as their new womenswear ambassador,” wrote one user. “When will these brands understand that women don’t want men to dress up as them to promote their products?”
“Dylan Mulvaney makes the greatest mockery of women and I’m officially outraged after his collaboration,” wrote another. “You chose him over all the hardworking women who regularly work out in your gym clothes? What a damn shame. Absolutely disgusting.’
“Nike Women have hired Dylan Mulvaney as the new face for their women’s bra and sports bra range,” wrote a third. “A brand would probably pay someone like Dylan, who has 1.7 million followers and massive media attention, about $50,000 to $100,000 for this! Why doesn’t Nike pay a real woman to promote a product intended exclusively for women?’
Others said it appeared Mulvaney was mocking women by performing a “minstrel show” of femininity in the video, an accusation she has been accused of in the past for its content.
Not all reactions were spiteful, however, with some praising Mulvaney for the posts with compliments such as “How can someone be so majestic and gorgeous?” or ‘Girl you ain’t got nothing to do with being so goddamn perfect.’
Just days ago, Bud Light sparked backlash from conservatives for teaming up with Mulvaney for a March Madness promotion.
People took to social media to express their amazement at the sponsorship, with some filming themselves shoveling crates of Bud Light in the trash or pouring cans of beer down the sewer.
Rock star Kidd Rock even posted a video of him mowing down a stack of Bud Light crates with an assault rifle and then saying “F**k Bud Light and f**k Anheuser-Busch.”
The Bud Light wasn’t Mulvaney’s first eyebrow-raising sponsorship. Her appearance on Ulta Beauty in October sparked controversy and calls for a boycott of the cosmetics company. Critics called her “misogynistic” because she “appropriated” femininity.
Likewise, a post about Tampax feminine hygiene products left some viewers shocked and confused. Two replied, “Is that a joke?” She is frequently criticized for referring to the vagina as a “Barbie pouch”.
She’s garnered a huge following on TikTok for documenting her transition to becoming a transgender woman — originally identified as ‘non-binary’ but telling followers in March she was a girl.
Mulvaney interviewed Biden in October as part of a panel of six progressive activists for NowThis News. In the interview, the Democrat vowed to protect “gender-affirming care” and said states should not limit access to transgender treatment.
After the latest Nike posts, viewers remained incredulous.
“I’ve seen #DylanMulvaney be the face of #Maybelline, the face of #Budlight and now the face of #Nike,” wrote one Twitter user. “Women are losing sports, our own makeup, crappy beer and now clothes. We don’t have rights over our own bodies, but do trans people do?’
Dylan Mulvaney sparked new controversy with her paid sponsorship of Nike Women
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Dylan Mulvaney, a transgender social media influencer, has been chosen as Bud Light’s brand ambassador – a decision that has now been slammed
In the past, Mulvaney has been accused of “woman-face” by some feminists, who claim she plays the roles of a woman she likes without the misogyny that women face on a daily basis.
She rose to prominence on TikTok for her series Days of Girlhood, which has 10.8 million followers, in which she speaks about things she believes are “accessible” as a trans woman.
These include finding love, being an artist, starting a family and being a mother.
She’s made hundreds of thousands of dollars, gained allies in the White House, and is making her way into the world of Hollywood celebrity.
Mulvaney’s rise among social media influencers was evident last month when Vice President Kamala Harris wrote her an anniversary letter to mark her “365th birthday”. day of their authentic life”.
She had already met the boss, President Joe Biden, in the White House in October.
Recently, how her personal relationships have fallen apart, the trans poster girl revealed that she’s struggling to get a date — and still needs to be kissed “as a girl.”