McDonald's CEO says 2024 will be an opportunity to make its products more affordable as the fast food giant's sales slump.
According to an article in the New York Post, a McDonald's in the state of Connecticut had aroused the passion of Internet users for the price of three Big Macs amounting to $18.
Note that in Canada the price for the same product is CAD 13.90.
“Customers earning less than $45,000 per year have largely stopped eating at our restaurants. Eating at home has become more affordable,” said Chris Kempczinski, CEO of the fast food chain.
But one analyst warns that consumers are not out of the woods yet, noting that McDonald's will try to stay “affordable” not by cutting prices but by offering further discounts.
Another branch of the American chain also made headlines last week with the “ridiculous” price of an Egg McMuffin at $7.29.