Maison Orphée is innovating by offering a more ecological packaging solution for its olive oils with the Bag in Box (BIB), available in more than 550 retailers in Canada.
More ecological than the glass bottle, the BIB is made in Canada. The new packaging is almost ten times lighter than a glass bottle, reducing CO2 emissions during transport.
“We’ve wanted to release a format like this for years, but the market wasn’t ready yet,” said co-owner Élisabeth Bélanger.
Diane Tremblay
The new packaging is offered in 1.5 liter format and represents a saving for consumers of 10 to 12% compared to the same amount in a bottle.
In addition, the box and bag are fully recyclable and offer double protection against oxidation.
“We also had another problem. Due to the war in Ukraine, one of the formats we often sell, the 750ml bottle, was manufactured there and we no longer had access to the bottle. We ran out of bottles for a while, but that has been sorted out,” Ms. Bélanger added.
New growth plan
The new products don’t stop there for the Quebec company known for its oils and spices. Maison Orphée has adopted a new growth plan to increase its production capacity.
“We want to grow. We have good products and are still a well-kept secret for many people,” said Ms. Bélanger, who can always count on the support of her sister Élaine.
“We are working very intensively on new products. We hope to be able to start something in the spring. »
“We have automated many things internally and have a lot of capacity. We want to make sure we use all of our equipment as much as possible. […] There are many players who have given up their manufacturing facility and are looking for co-packers. We also look at this page. »
Maison Orphée, which has sales of $22 million, has all of its products in more than 2,000 retail locations in Canada. The company expects an ambitious growth of 35% within two years.
Ms. Bélanger wants to enter the Costco warehouses. This could happen one day, but not to the detriment of current customers, who are the Sobeys and Loblaws of the world.
“We are having more and more conversations with them. We want to present things to them. Now the challenge is always to find the right product for their members and at the desired price while maintaining a balance with our large core customers to ensure each has a healthy place in the portfolio,” she concluded.