3:57 p.m
Each spring, Target has a section dedicated to a special collection, and this year Antioquian company Agua Bendita will be on the shelves of this well-known store in the United States.
Catalina Álvarez, founder and creative director of Agua Bendita, told EL COLOMBIANO that they will bring a collaboration to Target, “a special spring collection for her.”
They state from Agua Bendita that the garments in this collection are designed to accompany customers with great style on all their travels and springtime adventures, “from the beach and the pool to weekend brunches, night outs and much more”.
That’s why there will not only be swimsuits, which are Agua Bendita’s favourites, but also ready-to-wear pieces and swimsuits, “including sets, dresses, accessories, bikinis and one-piece suits”. Clothing to go from the beach to the streets with ease.
Colombian design
In terms of design, they will wear handmade prints that celebrate the nature and beauty of Colombia and its heritage.
Catalina explains how Colombian fashion is becoming more and more important and people are very interested in Latin American fashion, “and how Colombian brands are playing with colors and patterns to achieve that vibe and that feeling that makes us different, which is the beauty of Latin American.” woman emphasizes .
Target has a strong commitment to inclusivity and that’s why this collection will have sizes from XXS to 4X, “and incredible value for customers with prices ranging from $15 to $48, with most items priced at $35 or less.” . The collection will be available starting Saturday, April 15 on Target.com and in more than 900 Target stores across the United States while supplies last,” the Colombian brand confirmed.
Target is very pleased with this alliance, “We have a long history of bringing our customers the best designers in the world at incredible prices, and our collaborations with Agua Bendita, Fe Noel and RHODE is another great example of that,” said Jill Sando , Executive Vice President and General Manager of Merchandising for Target.
Catalina concludes by noting that this alliance is something incredible because it is the result of so much effort to achieve “a collaboration with the largest retailer in the United States.”