Brazil's most famous grandmother appeared on some television channels. In 1999, a proposal appeared at TV Gazeta, where the chef worked for 11 years as a collaborator on “Mulheres” and “Pra Você” until she got her own show, TV Culinária, which she directed until 2010. It was there that “my little friends and my little friends” were born, a phrase that is automatically linked to the presenter. In 2012, the presenter returned as host of “Programa da Palmirinha” on Fox Life, where she remained until 2015.
Digital universe
The cancellation of her Fox show in 2015 marked Palmirinha's departure from television, but did not mean the end of her influence. She started her own website and social media and founded the brand “Vovó Palmirinha”. His annual earnings from presentations, commercials, merchandising and book publishing helped consolidate his wealth.
His entrepreneurial journey was not just limited to television. The presenter varied activities that went beyond the cooking programs. In 2009 one of her granddaughters founded the brand “Vovó Palmirinha”.
Palmirinha made fans happy on the Internet. There were more than 800,000 followers of the @vovopalmirinha profile on Instagram. Culinary recipes and commercial activities were exchanged there. The account was managed by an advisor.
Cake house
In 2017, she licensed her name and became a partner in the coffee shop chain Casa Vovó Palmirinha, where she sells products that are part of her life. The one on Av. Paulista 1636, “Casa da Vovó Palmirinha” with the slogan “From grandma’s house to all of Brazil” offers “cakes, delicacies, snacks and much more!” according to the brand’s Instagram. The first unit opened next to Masp in December 2017.