1 of 1 Paolla Oliveira is criticized after the dress rehearsal in Grande Rio Photo: Reproduction Paolla Oliveira is criticized after the dress rehearsal in Grande Rio Photo: Reproduction
In the last week the body of Paola Oliveira became news. Or rather: the actress's weight. When she performed at the dress rehearsal of the Grande Rio samba school, of which she is the queen of drums, the reaction on social media was divided between praise and comments calling her “fat” and “out of shape.” One of them even used a different term: “lunch lady’s arm,” while another even concluded that Paolla’s weight was related to contraceptive use.
Paolla Oliveira, at 41 years old and with 20 years of a successful television career, was also the target of antiagey comments. People pointed out that the actress has changed. The reason: He is getting older. These comments were predominantly made by men.
On the other hand, anonymous and famous women began praising not only Paolla's body but also her figure on social media. Muse said Angelica. “You have my full support if this makes everything easier. I always believe that when one woman supports another it is easier to deal with it. It does exist. That happens very often,” he explained Suzana Pires.
The reactions also led to reactions mocking the men who made comments towards the actress. The influencer Gabriel MoraesFor example, she posted a video in which she gave nicknames to the men who criticized her. He received a reply from Sasha Meneghel, Camila Pitanga and from Paolla herself, who laughed: “I loved it! The good mood saves the hypocritical chaos in which women have to live!,” she wrote.
The fatphobic, sexist and ageist language men use when they see Paolla Oliveira's body samba shows how these same men most of whom are far from the standard of beauty they expect from women are afraid when they see women's bodies see. freed. “The standard of beauty is never enough, not even for women like Paolla Oliveira,” he says Maria Carolina MedeirosPhD in Communication, Professor at Fundação Getúlio Vargas (FGV) and Escola Superior de Propaganda e Marketing (ESPMRio).
Why did Paolla bother Oliveira's body?
Medeiros argues that some of this pressure to achieve a standard of beauty coming from both men and women is ultimately driven by the market, implying that defining what we know as aesthetically beautiful may be something that involves “efforts “, sacrifices and…” is achievable, of course money.” This includes everything from “miracle diets” to aesthetic procedures.
“There was a time when beauty was considered an innate gift. You either had it or you didn't. With the emergence of a beauty market, this vision that combines beauty with care leads to women who appear out of place, even minimally, being viewed as “those who don't take care of themselves,” as “sloppy.” , he explains.
Therefore, beauty (and who believes they have it or not) ultimately becomes a matter of morals and virtues. “It makes me believe that if I'm outside of a standard, it's my fault and that I should do something to change. It turns out that it is a search for the unattainable in this market there will always be something that could have been perfected, improved, corrected.
This sum also includes the ways in which women's bodies are more objectified and controlled by patriarchy: be it aesthetically or through social standards associated with care, submissiveness and inferiority to men. Not only do women's bodies have to look a certain way and are held accountable for it but they also have to embody those roles in order to be understood as beautiful.
Society, the market and social networks adopt these ideas and reproduce them to build this standard. “The reductionist portrayal of women as mere sexual objects has harmful effects, reinforces gender inequalities and contributes to a culture of misogyny,” explained the psychologist Nathalia de Paula in an interview with Marie Claire in June to talk about the early sexualization of girls' bodies.
“Many music videos and musical performances present women in an objectified way, with provocative clothing, sensual choreography and sexualized images. These portrayals reinforce gender stereotypes and create unrealistic expectations about how women should present themselves and behave in order to be considered attractive or accepted in a musical context. “In addition, song lyrics can also contain sexualized content that portrays women as objects of desire or reinforces harmful stereotypes and gender roles,” the psychologist explained, explaining the perpetuation of this imagery.