Parisian bakery Emily, made famous by a TV show, is asking fans to stop leaving BAD reviews after visitors said it didn’t live up to its image
- La Boulangerie Moderne sees 40 percent of the trade from fans of the show
- The owner says people have the wrong expectations after watching the series
A bakery made famous by Netflix comedy-drama Emily in Paris has asked fans to stop leaving bad reviews after visitors said it wasn’t living up to its image.
La Boulangerie Moderne, a 19th-century bakery in the 5th arrondissement, sees 40 percent of its sales from fans of the show, which follows the romantic adventures of a young American woman, played by Lily Collins.
Despite this, the company drew criticism from a minority, who argued that its pains au chocolat, croissants, and service were not what they expected after watching the series.
Residents are fed up with tourists constantly queuing to take selfies on the quiet street outside.
“It’s killing us. Because of the series, people have false expectations,” said owner Thierry Rabineau.
Pictured: People eating in front of La Boulangerie Moderne. The 19th-century bakery, located in the 5th arrondissement, sees 40 percent of its sales from fans of the show
Pictured: A scene from Emily in Paris. The show follows a young Midwestern American who is hired by a marketing firm in the French capital to give them an American perspective on things
“They think our products will be amazing. But we have remained a classic neighborhood bakery. We never claimed to be anything else,” he told BFMTV News.
His daughter Inès Rabineau posted a video on TikTok urging fans of the TV series to stop following the store.
“My father is really hurt by this situation,” she said.
“A lot of people expect to find something out of the ordinary, but we’re just a very traditional bakery. We are not here to sell you a dream.”
The show’s followers have both enhanced commerce and created spending on other businesses and cultural venues Emily has visited.
The Terra Nera restaurant, called Les Deux Compères in the series, is packed with tourists, many of whom take advantage of the special Emily menu.
The Paris City Council looks forward to the show with mixed feelings. Some of Mayor Anne Hidalgo’s deputies have called the series toxic American nonsense, while others are delighted with the viewership it’s bringing.
The city’s tourist office has listed Emily’s favorite places and offers tours in the character’s footsteps.
Emily in Paris follows a young Midwestern American who is hired by a marketing firm in the French capital to give them an American perspective on things.
The first series features restaurants such as Brasserie de l’Isle Saint-Louis and Café de Flore.
Other restaurants appearing on the show include Le Café Marly, La Société, The Bombardier, and La Boulangerie Moderne.
In January last year, Collins confirmed in an Instagram post that there would be a fourth season of the show.
The message, accompanied by a picture of the actress in an Emily Paris t-shirt, read: “Woke up early to give you some VERY exciting news… @emilyinparis is back for Season 3…AND wait for Season 4 ! !!!! I can’t tell if Emily would love or hate this announcement outfit, but she would scream either way. Love, thank you for the incredible support. Seriously can’t wait for more. Merci Beaucoup!!…’