Featuring Christian Dior’s “Plan de Paris” motif, the Harrods acquisition, composed of three pop-ups and an installation on the facade, celebrates the arrival of Maria Grazia Chiuri’s Fall/Winter 2023 women’s collection.
Photo by Dior
The designer Christian Dior is undoubtedly considered the father of French haute couture. In fact, with his inimitable style, he managed to capture the charm of one of the “trendiest” cities and to impose his style on the whole world. However, despite this strong connection to France and Paris in particular, not everyone knows this At the heart of Dior has always been an Anglophile heart.
What particularly captured his imagination was the British aristocracy and its protagonists, who were the talk of the town and still filled the pages of magazines. In particular, however It was Princess Margaret who became an ardent admirer of the couturier’s designs when Dior opened its first store in the country in 1952. Two years later would begin to develop a lasting relationship with Harrods The historic London luxury warehouse stocked its clothing and hosted seasonal Dior shows at the Fashion Theater.
Given all of this, it’s no surprise what a sensational new acquisition he sees Dior celebrates its relationship with Harrods through a series of pop-ups can be found throughout the store and an installation spanning across the famous façade and windows of Knightsbridge’s Brompton Road. The project It also marks the arrival of Maria Grazia Chiuri’s F/W 2023 women’s collection for the Maison, debuted in Paris in February and follows Dior’s Christmas acquisition of Harrods, which included a Dior cafe and a major gingerbread exhibition.
The three pop-up areas
Photo by Dior
This time, the three Pop-up spaces each aiming to capture “the strength, fragility and beauty of a femininity in perpetual motion”. have been structured to create a series of immersive scenes rooted in the heritage of the house. Immediately eye-catching, for example There is a library full of books decorated with the Plan de Paris motifthat Christian Dior first designed for a silk scarf in the 1950s.
The same design, very similar to a map, highlighting Dior’s iconic locations, from Faubourg-Saint-Honoré to 30 Avenue Montaigne, was also positioned and installed outside the store. However, the other popup element sees Setting up an ephemeral souvenir shop. Specifically, it invites buyers to find the perfect gift for their loved ones. After all, one could not be missing Wunderkammer showcases the House’s leather goods, including new colorful versions of the Lady Dior and Lady D-Joy bags.
The Dior Chez Moi capsule
Photo by Dior
As previously mentioned, these installations aim to showcase the collection designed by Maria Grazi Chiuri to Harrods shoppers. Also below the “Dior Chez Moi” capsule with pyjamas, dressing gowns and loungewear“Florilegio” accessories with floral print and jacquard bags with “Plan de Paris” motif, added to the F/W 2023 collection. Combining “bold innovation and the classic heritage of the two houses”, as Dior describes it, are the pop-up will be open for summer shopping throughout August.
Plan de Paris, Dior at Harrods: photos and images
Fashion lovers cannot miss the opportunity to travel to London to admire the three pop-up rooms created by Dior in the Harrods premises to present the F/W collection. To admire the exhibition frame, browse through the images in the gallery