For him, it's because artists like Beyoncé sell their private lives in addition to their art. According to him, “Today more people consume spectacular biographies of artists than art.”
The newspapers report on dating, business, education, crime, etc. as cultural facts and especially on the sex lives of the socalled “famous” people.
Pedro Cardoso
He also argues that little is said about art, particularly because the “artists invented by the spectacular biography industry” produced little art, but rather invented intimate scandals. He claims to neither like nor dislike Beyoncé, but knows about her life without looking for it because gossip reaches him, unlike information about Chapman's life.
To achieve commercial success like Beyoncé's, you need an advertising commitment as big as the millions you want to make. Art is less suitable for commerce and more suitable for the sexual life of artists. Sex sells easier than poetry. But the demand for sexual gossip is there. But in addition to being present, being insatiable is highly encouraged.
Pedro Cardoso
He criticizes “greedy trading that does not just meet a natural psychological requirement.” [a busca por saber da vida pessoal dos outros]but it artificially arouses them by inventing exuberant sex fairy tales about famous people.” For him, art in this way becomes a secondary adornment in the artists' personal lives.
The industry that sells intimate artist biographies is now so rich that it produces even the artless artists it exploits. And authentic artists and their art travel less around the planet. Without the sale of lives, “Beyonce’s” wouldn’t sell as well.
Pedro Cardoso