Peneta Azul won R 1 million Fees from celebrities in

Peneta Azul won R$ 1 million: Fees from celebrities in mega campaigns TAB

Reproduction of the advertising campaign with Manoel Gomes, known as Peneta Azul, shown in 2019 Reproduction of the advertising campaign with Manoel Gomes, known as Peneta Azul, shown in 2019. Image: Reproduction

With a fee of R$30,000 per show and famous for the hitturnedmeme “Caneta Azul,” singer Manoel Gomes earned almost R$1 million, in corrected values, for running the 2019 Mega da Virada campaign.

It was the third most expensive contract paid by Caixa to promote the draw in 12 years, according to unpublished data UOL on the law on access to information.

In April, Caixa announced that singer Gusttavo Lima, a public supporter of Bolsonaro since 2018, had received R$1.1 million in 2020, the equivalent of R$1.4 million, to be the poster child of the raffle. O UOLThe company then asked the company about the contracts signed since 2012. The answer came in September.