Phillip Schofield ‘to be replaced as the £1million face of We Buy Any Car Deal by viral TikTok star’ after his queue-jumping scandal’
Phillip Schofield’s replacement in the We Buy Any Car ads has been revealed after the ITV star was kicked out of the lucrative campaign.
It was confirmed last week that the This Morning star’s contract with the brand was allowed to expire amid the fallout of widespread claims that he and his co-host Holly Willoughby skipped the 14-hour queue to be the Queen in state see, stop.
Phillip, 60, has now been replaced by TikTok star Mufasa, real name Jeff Obeng, according to reports, a viral sensation who has amassed 892,600 followers from his viral videos shot from his car.
Over: Phillip Schofield’s replacement in the We Buy Any Car ads has been revealed, the ITV star has been kicked out of the lucrative campaign
A source told The Sun: “Mufasa is exactly what the brand needs to inject some energy into the promotion after the backlash after the ‘queue gate’.
“The hope is that a TikTok star will also appeal to a younger audience.”
Mufasa rose to fame with his TikTok co-star Hypeman, real name CT Moody, after their 2019 adaptation of MK’s remix of the 1992 Nightcrawlers hit Push The Feeling On was released.
Viral star: Phillip, 60, has now been replaced by TikTok star Mufasa, real name Jeff Obeng, who has amassed 892,600 followers with his viral videos from the passenger seat of a car
Online star: Mufasa rose to fame with his TikTok co-star Hypeman, real name CT Moody, after releasing their 2019 adaptation of MK’s remix of the 1992 Nightcrawlers hit Push The Feeling On
The video shows New York-born Mufasa dancing to the song next to a moving car while repeating the line: “It’s Friday then, it’s Saturday, Sunday, what?”
Since striking a deal with the company in 2017, Phillip has appeared in countless tongue-in-cheek ads for We Buy Any Car.
However, We Buy Any Car, which buys used cars for cash, was among brands teased in the wake of the “queue gate” scandal, with memes changing their branding to “We Jump Any Queue” and sharing it widely on social media became.
A source told The Sun last week: “They’ll be here next week [We Buy Any Car] Shoot a new campaign and he is [Schofield] not involved.’
Queue gate: Phil and his This Morning co-star Holly Willoughby have faced huge backlash for apparently skipping the queue at Westminster Hall to pay their respects to Her Majesty
“There is a clear feeling within the company that he is simply not the right person for the future and his contract is about to expire.
“It’s been a very successful partnership, but it’s time for a change.”
A spokesman for webuyanycar told Web last week: “Webuyanycar and Phillip Schofield agreed earlier this year that the webuyanycar/Phillip Schofield campaign will end in 2022 after working together for over five years. The decision was made ahead of recent stories about Phillip.
Web has reached out to a Schofield representative for comment.
ITV star: Phillip has appeared in countless tongue-in-cheek ads for We Buy Any Car since signing with the company in 201