An ad from the Conservative Party of Canada is sparking unrest among a Quebec family whose image was used.
• Also read: PRIMEUR | Conservative ad denounces “JustinFlation.”
This ad was removed a few days after it was posted online.
Members of this family appear in an ad challenging the Trudeau government’s responsibility for inflation, or “Justinflation,” as the Conservatives call it.
The family photo used from 2016 comes from an image database.
Of course, the models and the photographer must sign a contract for this type of commercial use.
In this picture we see labels with messages like “Can’t pay the mortgage” to the members of this family.
Marthe Duquet finds the use of it particularly unpleasant.
“My children have no trouble paying their mortgage and we eat three times a day without any problem. The children are now adults, as it has already been 7 years. “They’re all big girls who work and don’t have any trouble,” she claims.
This also applies to the photographer who took this photo.
“I feel very uncomfortable,” says Martine Doucet, “because I constantly recruit models in exchange for photos and tell them that there will be no defamation and that we will try to protect them if they are sensitive uses.”
A response from the Conservative Party is expected later on Wednesday.