Kendra Scott has teamed up with Mattel to celebrate its 20th anniversary by following the barbiecore trend: A new capsule collection in harsh pink arrives.
Hollywood was kidnapped by barbie mania and it seems it has infected those working behind the scenes as well. A number of fashion and accessory brands have been fascinated by the Mattel doll, and among them there are Kendra Scott. That jewelry brands did business with the iconic Barbie by making a new one capsule collections strict rose.
Credit: Kendra Scott/Instagram/Barbie
A trend that barbiecorewhich blossomed again in 2022. Part of the credit goes to both the haute couture houses that reimagined the all-pink charm on the runways, and the next movie to be released about the Mattel doll with the characteristics of Margot Robbie. And now even Kendra Scott wanted to pay homage to Mattel’s glamorous doll and create a collection limited edition.
Kendra Scott x Barbie: the strictly pink jewelry collection
stay true barbiecore, Kendra Scott has proposed a new jewelry collection inspired by the evergreen charm of the Mattel doll. The limited edition capsule collection currently consists of only six parts and will be released on the occasion of the 60th anniversary of Barbie doll house. An important date also for the jewelry brand, which is celebrating its 20th anniversary on the market. And by combining both anniversaries, the idea of this delicate and elegant capsule collection was born.
Credit: Kendra Scott/Instagram/Barbie
The highlight is definitely the necklace set embossed with the word Barbie in a rectangular tag. Also to complete the collection two bracelets and two pairs earrings. For the occasion, the brand dusted off one of their best silhouettes, breathed new life into it and created a necklace for Barbie. The design is double sided and is totally pink. The dangling earrings, for example, aim for a sparkling effect as they are embellished with a pink stone.
Credit: Kendra Scott/Instagram/Barbie
For Kendra Scott, this collaboration with Barbie has one too most important purpose. 20% of proceeds from sales of the collection’s friendship bracelets go to Girls Inc Barbie Dream Gap project, a global brand initiative. Regarding the partnership and the glamorous project that has been brought to life, the entrepreneur said in a statement: “Barbie x Kendra Scott was born out of a desire to help women feel confident, empowered and capable of anything what we think about. Growing up, Barbie taught me that beauty comes in many forms and that I should follow my passions.”