Like it or not, this time Flavio Briatore he could have hit the mark (read, start a new business). On Wednesday, January 11th, the manager and entrepreneur presented himself at Pitti Uomo FB Privatehis first capsule collection co-designed with the brand sun panels. A selection of elegant and sporty black and white garments made from a highly technical, lightweight fabric that does not wrinkle and folds into a small space thanks to an integrated closure system. Now that journey has resumed like and more than before the pandemic and Baggage costs for air travelers are increasing, it doesn’t seem bad to know that you can pack something small and comfortable that, once taken out, you can put on without any tricks (see “Steam from the shower”). And couldn’t Briatore, who has made a lifestyle out of parties and glitz, think of the tuxedo? Apparently it looks like a regular tuxedo with matching trousers, but upon closer inspection you can see the technical fabric that allows you to fold it or even roll it into a ball on the bottom of a backpack and then pull it out in perfect condition.
“This FB Privè x Suns capsule means traveling light – explains Flavio Briatore a FqMagazine -. I wanted to create this line specifically for travellers, especially business travelers, because I think people don’t know how to combine travel and clothing. I see it, they always wear more clothes than necessary, both men and women. And then struggling with clothes that, when they arrive at their destination hours later, crammed into a suitcase, are all crumpled. Hence my idea of having a selection of casual, sporty and elegant items that can be perfectly combined with each other and that all fit in a backpack. I can go from the beach in Dubai to a party in New York in a day without lugging bulky trolleys. Furthermore: Not only does this give you the convenience of always having the right suit with you, it also doesn’t crease when you take it out and you don’t have to laboriously iron it“. Well, Briatore hasn’t explained who ever sunbathes in a bathing suit one day and shortly afterwards is at a party halfway across the world. But we’re sure there’s someone out there with that kind of agenda (maybe him? James Bond?).
1/8 Flavio Briatore x sun boards
The garments of the designer duo Paolo Muccifora and Lucia Blondi they are all year round, unisex, in a minimalist and purposeful style and the price range is less “shocking” than one might think: there are the men’s suit (500 euros), the down jacket (from 300 to 400 euros), the (about 150 euros) and the t-shirts. “My son Falco did the same, to create his own line for teenagers, combined with that of his parents‘ Briatore tells us again at the Suns Board booth, flanked by Nathan Falco. “The aim is precisely to teach young people to optimize their travel wardrobe by learning to mix and match a selection of clothing. Casual means comfort, that’s true luxury: Here we have refined fabrics designed for maximum functional efficiency while maintaining comfort. From morning to evening there is everything you need for a little break here,” emphasized the manager during the presentation Pitti man.
An edition of the Menswear Fair, the one in progress, which is a great success, driven by the exciting data on sales in the fashion industry in the past year. “The impressions are excellent, but we know that as Italian fashion we could and should do much more. Just remember that the two French luxury giants hold the monopoly, although they say they produce 70% of their products here in Italy and have bought practically all of our leading brands… Fashion is essential to our country, but it should be more Italian “. His line will be available in Suns Boards stores and online alongside the Fall/Winter 23/24 collection.