Photo: Instagram/Mia Khalifa / Pipoca Moderna
Playboy has ended its partnership with former porn actress Mia Khalifa after she made comments the company considered “disgusting and reprehensible” about the terrorist group Hamas’ attacks on Israel. The information was published by Playboy itself in a message to users and involves the closure of the influencer’s channel associated with the brand.
“We are writing to you today to inform you of our decision to terminate Playboy’s relationship with Mia Khalifa, including the deletion of Mia’s channel on our Creator platform,” the company said. “In recent days, Mia has made vile and reprehensible comments celebrating Hamas’ attacks on Israel and the murder of innocent men, women and children. At Playboy we promote free expression and constructive political debate, but we have a zerotolerance policy for hate speech. We hope Mia understands that her words and actions have consequences.”
Statements on social media
In her Twitter posts following Hamas’ attacks on Israel, Mia Khalifa wrote: “If you look at the situation in Palestine and are not on the side of the Palestinians, then you are on the wrong side of apartheid and history will show that. “Die Zeit”. She also posted: “I can’t believe that the Zionist apartheid regime is being overthrown by guerrillas in fake Gucci shirts biographies of these moments should reflect that.” And while the massacres took place at the Universo Parello rave, at which 260 people died, he added: “I just want to make sure there is 4K footage of my people tearing down the walls of the openair prison so that we have good options for the history books that will write about it.” how they liberated themselves from apartheid.”
Business context
PLBY Group, a Los Angelesbased company that describes itself as “a global entertainment and leisure company connecting consumers with products, content and experiences,” owns the Playboy brand. The magazine ended its print edition in March 2020 and relaunched this year as a digital extension of its centerfold platform. Ben Kohn, CEO of PLBY Group, had announced the partnership with Mia Khalifa in February 2022, stating that “Mia’s fearless, direct, provocative and entertaining approach to life and career makes her an important addition to our Centerfold community.”
Mia Khalifa had already been fired from a campaign on the Red Light Holland account on Monday (August 10) for the same reason.
Who is Mia Khalifa?
Mia, one of the most popular porn actresses of the last decade, is exiled from her home country of Lebanon because of her ties to the porn industry. Although she recorded many videos, she spent little time on the activity and abandoned it in the face of death threats from the Islamic State. Since then, she has made a name for herself as a social media influencer by commenting on various topics, including the Covid CPI, after being mentioned in a debate. She also maintains a profile on OnlyFans, a subscriptionbased adult content platform, where she only sells “content reminiscent of nudity.”
The conflict between Israel and Hamas entered its fourth day this Tuesday (September 10th) with the rescue of Brazilians by the FAB.