Several automakers saw some increase in their vehicle sales in 2023 after two more difficult years marked by supply issues. Some have broken sales records; This was the case with Mitsubishi.
Porsche Canada also set a remarkable record. The German brand, known for marketing sports cars and SUVs, said it sold 10,644 vehicles in Canada in 2023. This is the first time the manufacturer has received sales statistics of more than 10,000 vehicles in Canada.
In fact, this is an increase of 1,449 vehicles compared to 2002, when the manufacturer sold 9,195 vehicles in the country.
Porsche Cayenne Turbo E-Hybrid 2024 Photo provided by: Porsche
“In addition to record sales in Canada, the brand also set other milestones during the year, celebrating its 75th anniversary and the 60th anniversary of its iconic 911 sports car,” said John Cappella, president and general manager of Porsche Automobile Canada Ltd. We are ready for another exciting year in 2024, marked by the arrival of several new vehicles and the opening of the Porsche Experience Center in Toronto. »
SUVs at the top of sales figures
At the top of the sales figures is the Porsche Macan, the brand's smallest and cheapest SUV. Porsche sold 3,907 examples domestically. The Porsche Cayenne takes second place with 2,940 vehicles sold. Close behind is the 911 range with 2,033 units, which is still excellent for a car. Curiously, the 718 Boxter is stagnating at the bottom of the list with 280 units sold, which is less than the 718 Cayman with 317 units sold.
Porsche 718 Cayman/Boxster T (2019-2023) The Porsche 718 Boxster T model is shown
RPM's opinion
Porsche was criticized many years ago for introducing SUVs into its range. It was an excellent decision as all prestige car manufacturers followed suit. As a result of this decision, Porsche was able to increase its sales tenfold, but also significantly improve its profitability. This enables the further development of additional exclusive vehicles.
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