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Caviar, the exclusive delicacy, has gone viral on TikTok, making the salty bite a popular accompaniment to everything from fried chicken to potato chips – including Pringles.
The popular chip teamed up with The Caviar Co. in California to create a box called the “Crisps and Caviar Collection.”
“I have been a lifelong Pringles fan since childhood and we have been working with Pringles at The Caviar Co. for ages. We have begun discussions about how we could potentially work together in early 2023,” Petra Higby, co-founder and CEO of The Caviar Co., told FOX Business.
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“After conducting some extensive product testing (my favorite part of working in the food industry!) to discover the perfect flavor combinations and to design and bring to life the perfect on-the-go snack kits and flights, we were thrilled to launch the “Crisps “to launch and caviar collection…”
Do you enjoy your Pringles with caviar? The delicacy has now gone viral on TikTok and you can enjoy the treat without a reservation or a white tablecloth. (Joseph Weaver for The Caviar Co. / Fox News)
The collection was designed for both “caviar curious” and “caviar connoisseurs” in the hope of making the elevated enjoyment accessible to the masses.
“Pringles is always looking for unique ways to satisfy our fans’ latest taste cravings, and this collection with The Caviar Co. is a testament to our commitment to providing fans with a taste experience that combines innovation, taste and sophistication,” said Mauricio Jenkins, U.S. marketing lead for Pringles, he shared in a statement with FOX Business.
The collaboration offers caviar lovers three options ranging from $49 to $140, depending on how much caviar you want.
The first tier of the collection, “Pringles x The Caviar Co. Smoky Shores,” includes a 1-ounce can of smoked trout roe, a 1-ounce container of crème fraîche and a 2.5-ounce container of Pringles with sour cream and onions – valued at $49.00.
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The second tier of the collection, ‘Pringles x The Caviar Co. Salt of The Sea’, consists of a 1 ounce can of the classic white sturgeon caviar, 1 ounce of crème fraîche and complemented with the original Pringles chips – a total value of 110 U.S. dollar.
You can choose between three different boxes and select the perfect flavor combination, each with its own unique profile. (Joseph Weaver for The Caviar Co. / Fox News)
The third and final series of the collection features a Pringles caviar flight, “Pringles x The Caviar Co. Crisps and Caviar Flight.”
The flights come with a 1-ounce can of smoked trout roe and classic white sturgeon caviar, as well as 2.5-ounce cans of Pringles in three popular flavors: Original, Sour Cream and Onion and BBQ – available for $140.00.
“The flavor sets offer consumers the opportunity to enjoy caviar on the go – transforming the traditional white tablecloth experience into modern times so they can enjoy it wherever they are or go,” a media representative from The Caviar Co. told FOX with business.
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Since the collaboration began, the kits have been sold every day – the “Crisps and Caviar Flight” has been a top favorite with fans.
The Crisps and Caviar Flight has been a fan favorite since its launch, accounting for 56% of collections sales. (Joseph Weaver for The Caviar Co. / Fox News)
“[Sales] “We will certainly increase as we approach the holiday gift-giving season,” a Pringles spokesperson told Fox Business.
No surprise to the Caviar team that the Crisps and Caviar Flight was the most popular kit in the collection, accounting for 56% of sales to date, Higby reported.
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“While reviews have also been enthusiastic for the individual sample packs, audiences have not yet decided on a favorite flavor combination, with sales split between Smoky Shores (23% of sales to date) and Salt of The Sea (21% of sales to date). % of previous sales).”
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Fans of Pringles and Caviar have been sharing their love for this unique combination on social media, including some of the biggest names in social media.
Salt of the Sea – a 1-ounce can of the classic white sturgeon caviar, 1 ounce of crème fraîche and the original Pringles chips – accounts for 21% of sales since launching on September 19th. (Joseph Weaver for The Caviar Co. / Fox News)
“Even Bravo stars like Erin Lichy — who famously served the combo on a Real Housewives episode — share their thoughts on the kits and encourage Pringles lovers and caviar-curious people to give it a try,” the rep noted.
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Pringles and The Caviar Co. worked closely together to create the perfect salty snack with a few notes of BBQ, sour cream and onions.
“Collaborating with The Caviar Co. was key to expertly and authentically co-creating this curated collection, working hand in hand to ensure the perfect combination of flavor, aroma and texture in every bite,” shared Jenkins.
Pringles has picked up on the latest trend and added caviar to everything. Now you can enjoy the salty combination with your own box of Crisps and Caviar. (Joseph Weaver for The Caviar Co. / Fox News)
The Caviar Co. and Pringles plan to incorporate new holiday labels for all Crisps and Caviar collection sets purchased as gifts this season.
“In the first few days of launch (September 19), consumers had filled all delivery slots until the end of October,” Higby shared.
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“Since then, we have continued to open new delivery slots throughout November and December and scheduled our customers’ orders for delivery around New Year’s Eve celebrations,” Higby added.
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