The Kellogg (K)-owned brand is asking the “arachnid community” to recognize the little-known Kidney Garden spider as a Pringles spider. The reason, the snack-food maker says, is that it bears an uncanny resemblance to its mustachioed logo.
“In 1968, the world was introduced to the iconic Pringles can and logo, but little did we know there was a creature among us unknowingly spreading the love of Pringles,” said Mauricio Jenkins, Pringles’ U.S. marketing director, in a press release .
![Pringles logo on packaging.]()
An online petition was launched last week and has just over 1,000 signatures. When it is “officially recognized by the arachnid community,” Pringles said, it will give away 1,500 free cans to the first 1,500 signers to celebrate the spider’s new name. Pringles is petitioning the International Society for Arachnology and nine other similar organizations for the name change. According to Nature World News, the kidney spider has had that name since 1886 and is native to Southeast Asia and can be found in Thailand, Singapore and Vietnam. This is the latest publicity stunt Pringles has done to us, including selling NFTs and candles. The parent company recently announced that it was splitting into three different companies, one of which focuses on snack foods.
