1 of 1 Netflix says password sharing is bad for business Photo: Patrick T. FALLON / AFP Netflix says password sharing is bad for business Photo: Patrick T. FALLON / AFP
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In a statement, the agency explained the purpose of the notice, which was sent out after several consumer complaints about the streaming giant:
- understand how Netflix advertises to its subscribers;
- whether the company will introduce a new billing criterion and how this possible new access system will work;
- other related information to analyze possible violations of the Consumer Protection Code.
How it works
Netflix explains that for BRL 12.90 the account holder can purchase an extra point or transfer the profile to the other person, who in turn will have to pay for a new subscription.
“Netflix account must be used by a single resident. Everyone who lives in the same residence can use Netflix wherever they want, whether at home, on the road or while traveling,” the company explains.
shared passwords
At the time, Netflix pointed out the increasing competition in this segment and pointed out that password sharing had missed opportunities to increase the number of payers.
The company estimates that 100 million users share passwords worldwide.
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