With the end of 2023, a period certainly rich in innovation in the gaming world, we also have the market analysis for the year with important news: the PS5 is the best-selling console of 2023, surpassing the Xbox Series X/ S from Microsoft.
This trend could potentially continue in 2024 if Microsoft doesn't implement strategies to attract gamers.
PS5 sales comparison with Nintendo Switch and Xbox Series X/S
Based on the data provided by Ampere Analysis, it is clear that the PS5 sold three times as many consoles as the Xbox in 2023 alone, even overtaking the Nintendo Switch. In 2023:
- There PS5 sold 22.5 million units, with a Increase by 65% compared to 2022.
- There Nintendo Switch sold 16.4 million units and experienced a Decline of 18% compared to 2022.
- There Xbox Series X/S sold 7.6 million units, with a Decline of 15% compared to 2022.
In summary, the PS5 dominated 2023 in terms of sales, not only thanks to its game library, but also thanks to minor revisions to the console itself and also thanks to the latest PS5 Slim model, which hit the market at the end of November 2023 comes.
Reasons for the decline in Xbox Series X/S sales
The main reasons for the decline in sales of the Microsoft console are attributed not only to Microsoft's approach to the console, but also to exclusive offers. Microsoft is analyzing its console sales differently, starting with breaking it down into the top-performing series and acquiring major studios.
Factors contributing to the PS5's sales success are not just due to franchise-related exclusives popular with the active gaming population, with franchises such as Spider-Man, Final Fantasy and The Last of Us. This also includes collaborations with various developers for exclusive content, such as the cross-platform gaming offering, which is often ignored by Microsoft.
A striking example is Genshin Impact, which is not available at all on the Xbox Store and won the PlayStation Partner Awards in 2023 thanks to the impressive sales figures that the HoYoverse title produces every year. As well as a firmly established brand in the gaming world that Microsoft no longer wants to challenge as it has in the past.
The future of the console wars
Predicting the future is not easy, although some things are certain. Microsoft is so aware of its shortcomings that in 2023 it acquired one of the most important publishers, Activision/Blizzard. The most important franchises include not only World of Warcraft, Overwatch and Diablo, but also Call of Duty, which is played primarily on Sony consoles, and Crash Bandicoot, which was once considered the mascot of the PlayStation 1.
Although the next generation is still a long way off, it is not unlikely that PRO models of the 9th generation of consoles will hit the market, considering that new titles often struggle to find a good compromise between visual performance and the Series S Gaming performance is particularly affected by this. There is also a risk that Nintendo will introduce a new, more powerful console. Rumor has it it could even offer Ray Tracing and DLSS thanks to the power of the new Nvidia Tegra SoCs. All in one compact package. Although recent leaks suggest that Microsoft intends to launch an update to the Series X/S in 2024. In short, we'll have to wait and see!
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