The quoted director of Destination Québec believes it is a romantic comedy With the in-laws (French girl)filmed in Quebec with American and Quebec actors, will bring exceptional visibility to the capital.
• Also read: “At My In-Laws”: Quebec City will star in a Canadian-American film starring Zach Braff, Vanessa Hudgens and Évelyne Brochu
“It’s worth its weight in gold,” said Robert Mercure.
The trailer released online last week for this film starring Vanessa Hudgens, Zach Braff and Évelyne Brochu, which hits theaters across America on March 15, has received more than 800,000 views.
All of these people saw pictures of the Château Frontenac, the Petit Champlain district and the Dufferin Terrace.
“Screenshot photo by Enttract Films”
“It awakens many people's fascination for the beauties of Quebec City. I've seen the trailer and it's spectacular. We recognize interest by the number of views. I expect that this will strengthen Quebec's positioning as a French-speaking destination city with an international flair,” specifies the director of Destination Quebec City, the capital's tourism organization.
Effect leprechaun
Robert Mercure does not dare to predict what impact “Chez les in-laws” will have on tourism in Quebec, but recalls that the Korean series “Goblin”, partly filmed in Quebec in 2016, led to an increase in tourism from the South Korea had led by 60%.
“It’s a very good market for us. “The Koreans fell in love with Quebec because of Goblin,” says Robert Mercure.
The effect can still be felt in the Petit Champlain district, where the famous red door of the Théâtre Petit Champlain is located. In the series, the gate serves as a passageway for Goblin to travel from Korea to Canada.
“Since the series was translated, not only Koreans but also people from Mexico have been coming to the door. This is very much appreciated,” notes Petit Champlain Neighborhood Cooperative Communications Director Carolanne Fournel.
Huge frame
The latter wants the huge frame in which Évelyne Brochu and Zach Braff kiss in the trailer for Chez les in-laws to also become a tourist attraction. In the scene, the two actors are sitting in a swing in the frame and the Château Frontenac can be seen in the background.
The huge frames were made several years ago, explains Ms. Fournel, and the frame we will see in the film is currently being stored for the winter for restoration.
“Let’s say it makes us want to put it back in the same place next summer,” says Carolanne Fournel.
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