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Quebec startup Hippoc raises $3 million

Each week we provide an overview of insider trading, investing in local businesses and news from public companies.

She has the support of Serge Godin

Hippoc, a startup that developed a “unique” tool for testing and optimizing advertising powered by neuroscience and artificial intelligence, has just closed $3 million in funding. The two investors are Serge Godin (photo), co-founder of CGI, and financier André Collin. Hippoc was founded in 2019 by Jean-Maxime Larouche and Kévin Combe.

He invests in CN

Michel Letellier, CEO of Quebec-based renewable energy producer Innergex, bought nearly $110,000 worth of shares in Canadian National last week. Mr. Letellier has been a member of the board of directors of the rail transport company since October 1st. He succeeded former Prime Minister Jean Charest as CN’s only French-speaking director.

Equisoft makes an acquisition in Ontario

Quebec-based computer company Equisoft announced this week that it has acquired Ontario CompuOffice software. Both companies develop software for the financial sector. Equisoft was founded by Luis Romero in 1994 and employs around 800 people. In 2021 it was taken over by the British company Altus, which employs a hundred people.

You deliver from the Guru

Five guru insiders have increased their stakes in the Montreal-based company in recent days. Guru’s two largest shareholders, financier Eric Graveline and energy drink maker founder Joe Zakher, invested $111,000 and $50,000, respectively. CEO Carl Goyette bought $48,000 worth of company stock, while two vice presidents, Luc Martin-Privat and Ingy Sarraf, bought $46,000 and $28,000, respectively.

Megatech sold to Americans

Kentucky investment firm MiddleGround Capital has just acquired Quebec SME Megatech for an undisclosed sum. Founded in 1992 by Jean Dallaire, Megatech presents itself as a leading company in the machining sector, in particular due to its “extraordinary” precision. MiddleGround plans to add other companies in the same space to Megatech over the next few years.

Interesting win for a Dollarama insider

Dollarama chairman Stephen Gunn made a profit of nearly $370,000 last week by exercising stock options at the Montreal retailer. Mr. Gunn has been President of Dollarama since 2009 and is one of the founders of Sleep Country Stores (Dormez-vous au Québec). Dollarama’s stock is up nearly 20% over the past 52 weeks.

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