Restaurant owner describes why inflation has him charging nearly 16

Restaurant owner describes why inflation has him charging nearly $16 for BLT: 'It's unbelievable'

Business

Published January 6, 2024, 4:31 PM ET

Inflation, a driving force behind many of the challenges businesses face today, has led to one restaurant owner charging nearly $16 for a BLT sandwich due to rising costs.

Brian Will, founder and CEO of Will Restaurants Investment Group, broke down his monthly expenses during an appearance on “Varney & Co.” after a friend confronted him about the price of his $16 BLT sandwich.

The wholesale cost of the popular sandwich is just $5, according to Will, but the need to cover operational costs has meant that the meal, which once cost $12.99 three years ago, is now $15.99 -Dollar costs.

Will detailed his monthly expenses, provided insight into the business side of running a restaurant, and justified the rising price of meals.

Will spends $20,000 a month renting space to house one of his restaurants in a “new mixed-use complex,” arguing that it is “very expensive” given the location.

“My additional costs [are] $6,000 a month. My contractions in December [was] $60,000, which means the day I open the doors on January 1st I have $86,000 in base costs,” Will explained.

Inflation, a driving force behind many of the challenges businesses face today, has led to one restaurant owner charging nearly $16 for a BLT sandwich due to rising costs. Google Maps

“You’re looking at 32% food costs. I have a gross profit of $11 on this sandwich. You take all my costs divided by $11 gross profit and I [have] I have to sell 93,000 sandwiches just to get to zero before I can make any money,” he continued.

Will Restaurants Investment Group was founded in 2010.

The leading restaurant management company owns and operates brands such as Central City Tavern, The Tavern House, The Derby Sports Bar and Cantina Loca.

Brian Will, founder and CEO of Will Restaurants Investment Group, broke down his monthly expenses during an appearance on “Varney & Co.” after a friend confronted him about the price of his $16 BLT sandwich. FOX BUSINESS

Will told Fox Business that he's “facing a different economy now” than when he first signed the lease for the eatery's location.

“We signed our lease before the COVID-19 crisis with fixed annual increases. And I have a personal guarantee so my rent won't go down. It goes up every year forever,” he stressed.

The commercial real estate industry continues to grapple with the rise in interest rates and the impact of remote work.

Will detailed his monthly expenses, provided insight into the business side of running a restaurant, and justified the rising price of meals. Central city tavern

“My sales per store have decreased by about $350,000 per store, while my rent has increased, labor has increased by 30%, insurance has increased by 40% and rents have increased by 10%,” the restaurateur emphasized .

It’s unbelievable how much my costs have increased over the last three years.”

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