Although the pandemic and labor shortages may have caused inconvenience to consumers who have settled into businesses, Quebec retailers such as Tite Frette, Shop Santé, Claire France and Mondou have held their own and are among the best in the market -store experience in the last year.
Posted at 10:00 am
In this regard, Tite Frette, with its network of stores specializing in the sale of beers from Quebec microbreweries, ranks first in the Wow 2022 (Quebec) list, a study conducted annually by Léger. The results of the survey on the various performance indicators in retail will be presented on Tuesday.
A total of 14 companies appear in the list, including several from Quebec: Tite Frette, Shop Santé (3rd), Claire France (5th), Mondou (6th), the SAQ (7th), Pitou Minou & Compagnons ( 13) and Chocolat’s Favorites (14th).
The best shopping experiences in Quebec in 2022
Source: Wow 2022 study, Leger
“Of all the retailers we measure, the ones that end up getting a score of 90% or more are the most common, these are stores where we have fun, where we want to go,” analyzes Léger Executive Vice President Christian Bourque during an interview with La Presse. Those who can play this aspect will be rewarded. »
In his opinion, this also allowed Tite Frette to take the lead in the list. “(The folks behind Tite-Frette) are riding the microbrewery wave a bit. We speak of a warm welcome. The employees are just as enthusiastic about the products as the customers. »
The same principle applies to Popeye’s Supplements (#11), a retailer specializing in selling protein and energy bars for athletes. “Employees are like customers who are like employees,” he says, adding that they share the same passion.
Small businesses
Additionally, alongside the presence of several Quebec retailers on the list of best shopping experiences, Mr. Bourque notes that many of them are smaller companies compared to “giants”. “That was not always so. There are a lot of new players, younger companies. »