Calculate Travis Kelce wants to be as famous as Dwayne “The Rock” Johnson and has hired five agents to boost his career and become a movie star, his managers reveal.
The Kansas City Chiefs star and twin brothers André and Aaron Eanes began dating when Travis was still a student at the University of Cincinnati.
On a trip to Los Angeles in 2022, the trio drove past a giant billboard featuring Dwayne “The Rock” Johnson and Kelce said: “Man, I don't think I'll ever be as famous as The Rock,” his managers revealed .
The twins looked at each other and said, “Yes, you can.” Kelce's plan worked and his 2023 was an enviable year after being named “Mr. Taylor Swift” became known.
The 34-year-old Eanes brothers tactically developed a business plan to get Kelce noticed both on and off the field.
Kelce's newfound fame may be thanks in part to his girlfriend Taylor Swift
Kelce's managers, André (l.) and Aaron (r.) Eanes, tactically developed a business plan to promote Kelce both on and off the field
While dating Taylor Swift, the world's biggest pop star, wasn't necessarily part of the plan, it definitely helped. Since dating Swift, Kelce has been exposed to a whole new demographic
Kelce and Swift are pictured here celebrating New Year's Eve with Patrick and Brittany Mahomes
The football player starred in seven national television commercials, hosted SNL, launched a clothing line with his team and co-hosts a podcast with his brother, Eagles player Jason Kelce.
While dating Taylor Swift, the world's biggest pop star, wasn't necessarily part of the plan, it definitely helped.
Since dating Swift, Kelce has been exposed to a whole new demographic.
While his fan base was previously mostly limited to men, usually football fans, his new superstar girlfriend has helped him reach many more women and different age groups around the world.
His team has grown to include a creative strategist, a community outreach coordinator, a Los Angeles-based publicist, a personal chef and a trainer, The New York Times revealed.
Additionally, Kelce has four agents who can focus solely on his football career – led by Mike Simon at VMG Sports.
The 34-year-old athlete recently became a client of Creative Artists Agency and dreams of expanding his career into the acting world.
Behind the scenes, the Eanes brothers orchestrate the entire master plan. They are the ones in charge.
“People say to me, 'Man, it's been a crazy year,'” Aaron Eanes said. “When I say, 'It's actually not that crazy,' people look at me funny.” That's because it's easy when you have a plan. We are executing this plan.'
Kelce and his massive management team have a window between the end of the Super Bowl in February and the rainy weather in July.
During this time, Kelce's team is focused on how his personal brand will evolve beyond his football career.
Kelce got his first taste of mainstream celebrity status when he did a feature for an issue of Complex magazine in 2015.
On a trip to Los Angeles in 2022, the trio drove past a giant billboard featuring Dwayne “The Rock” Johnson and Kelce said, “Man, I don't think I'll ever be as famous as The Rock.”
His team has grown beyond the Eanes twins to include a creative strategist, a community outreach coordinator, a Los Angeles-based publicist, a personal chef and a trainer
The football player starred in seven national television commercials, hosted SNL, launched a clothing line with his team and co-hosts a podcast with his brother, Eagles player Jason Kelce
On March 4, 2023, Kelce's episode of Saturday Night Live aired and the athlete was so overwhelmed with the emotions of achieving his dreams that he ran out of breath during his monologue
The then 26-year-old stood on a pool table decked out in a burgundy velor Versace jumpsuit and Gucci sunglasses.
According to Aaron Eanes, his great debut landed him a reality dating show offer from E! a.
The brothers agreed to the show Catching Kelce, which followed the football star for eight episodes as he found “true love.”
Kelce split from winner Maya Benberry in January 2017 – a few months after the show ended.
The Kansas City Chiefs player had his sights set higher and told his managers that he wanted to secure a spot on SNL.
On March 4, 2023, Kelce's episode of Saturday Night Live aired and the athlete was so overwhelmed with the emotions of achieving his dreams that he ran out of breath during his monologue.
In their interview with The New York Times, the Eanes twins said they fear that if there is too much of him in the media, the world will become numb to the sight of Kelce.
He said the new year would bring fewer deals, with an emphasis on “quality over quantity” and “authenticity first.”
The Kansas City Chiefs player had his sights set higher and told his managers that he wanted to secure a spot on SNL
Behind the scenes, the Eanes brothers orchestrate the entire master plan. They are the ones in charge
Back in October, Kelce registered five trademarks for phrases, including his own name.
In addition to his name, the NFL player also reportedly wants to trademark his Instagram handle “Killlatrav,” his signature slogan “Alright Nah,” a play on his jersey number, “Flight 87” and “Kelce's Krunch.”
The filing claimed Kelce would use the trademarks for a variety of purposes, including pins, posters, bobbleheads, clothing and even a cereal.
The “Killatrav” file states that it was intended for jewelry, including label pins.
Kelce launched his limited-edition Kelce Krunch cereal last year after signing a multi-year endorsement deal with grocery chain Hy-Vee in 2021. Part of the proceeds went to his foundation.
The trademark “Flight 87” is a nod to his jersey number, which also appears in Kelce’s other ventures, including his foundation, “87 & Running.” The filing also states that the intended use is jewelry.
The now-infamous Kelce first tried to get Swift's attention when he attended her Eras Tour show at Arrowhead Stadium in July, and revealed on his New Heights podcast later that summer that he had made a friendship bracelet with his number on it to give it to the pop icon.
He didn't manage to meet Swift backstage at her sold-out tour, but his “Metal” podcast antics eventually caught her attention as the singer revealed they started dating right away.