Rihanna will attend Super Bowl 2023 for the Apple Music Super Bowl Halftime Show. And to shorten the wait, the pop star has launched a limited-edition, Game Day-themed capsule collection.
Given the super bowl who voted her the undisputed star of the 2023 edition, rihanna started a new one Limited edition capsule collection Theme Gameday. Chosen to headline the Apple Music Super Bowl Halftime Show on February 12, 2023, the pop star wanted to expand her fashion brand’s offering with a sporty collection.
rihanna Credits: Savage x Fenty/Instagram – VelvetMag
Fresh off the 2023 Golden Globes red carpet, where she wore an elegant creation by Schiaparelli Haute CoutureRihanna launched a new collection consisting of 17 pieces, all inspired by the Game Day theme. In preparation for her performance for the Super Bowl, which will be held at State Farm Stadium in Arizona, the pop star has one creates collections whose colors are inspired by the sporting world of football.
In celebration of the Super Bowl, Rihanna is launching a Savage x Fenty athletic collection
Taking heavy inspiration from the collegiate preppy style that’s been spreading like wildfire across the fashion industry back in 2022, Rihanna has created a new capsule collection for Savage x Fenty. I am 17 the parts included over hoodies from comfortable sweatpants to uni shirts, tops and accessories. Although inspired by American football, the collection proposed by Rihanna is not tied to any particular team. However, the suffix “LVII” creates an indissoluble connection to the Super Bowl. The capsule collection has recently launched and should go fast sold out. In fact, some articles are already finished. On a T-shirt, Rihanna engraved the words, “Rihanna concert interrupted by a soccer game,” accompanied by a picture of the singer wearing a soccer helmet.
rihanna Credits: Savage x Fenty/Instagram – VelvetMag
The Savage x Fenty capsule collection debuts five weeks after the big event that all American sports fans have been anticipating. The singer also performs Campaign protagonist made ad hoc to promote the new collection. In view of the new launch, Rihanna set one up pop up store in Los Angeles towards the end of January (precisely from the 27th to the 29th). The collection ranges from XXS to 4XL and is available both in the brand’s store and in some retail outlets.
rihanna Credits: Savage x Fenty/Instagram – VelvetMag
“We are very excited to welcome Rihanna to the stage of the Apple Music Super Bowl Halftime Show. Rihanna is a one-off artist who has been a cultural force throughout her career. We look forward to partnering with Rihanna, Roc Nation and Apple Music to bring fans another historic halftime show performance.” These are the words of Seth Dudowsky in announcing Rihanna’s involvement in the event. And that announcement raised some expectations. Fans were hoping for a new album and instead Rihanna released one inspired capsule collection on the subject Gameday. In recent years she has increasingly focused on her entrepreneurial streak by founding her brand Savage x Fenty. Most recently, his runway show, distributed by Prime Video, is Savage x Fenty: Vol Cara Delevingne and Johnny Depp.