As consumers turn to online sources for the latest home trends and advice, Samsung Canada and Pinterest recently launched their co-branding campaign on the platform. This is the first time Samsung Canada has used the platform’s “Trend Badge” to help drive increased awareness of its customized home appliances.
According to Pinterest Insights, Canadians have increased searches for beautiful kitchens by 37% in the last three months[1]. With this new Trend Badge initiative, Samsung Canada aims to reach consumers who want to create their ideal kitchen retreat with customizable, tailored appliances.
Pinterest is the perfect destination for home decor and DIY. Millions of Pinterest users visit the platform every month[2] to find inspiration and buy products. Samsung Canada’s new campaign, consisting of four different static ads, allows home decor enthusiasts looking for kitchen inspiration to click through and explore the colorful selection of custom home appliances Samsung offers to bring their home to life . their inner vision. The Bespoke range offers users the opportunity to personalize their home appliances to create a design that reflects their personality and the aesthetics of their home.
Pinterest’s Trend Badge is the platform’s insights-driven advertising solution that allows brands to leverage the most popular topics with inspiring ideas and content that Pinterest users commonly search for at key moments of the season. It offers advertisers the opportunity to own a specific trend on Pinterest and be the only brand in that country to wear the “Trending Badge” on an idea’s pins. This allows brands to inspire Pinterest users with the ideas they are looking for with relevant and timely content.
Mutesi Ntazinda, Senior Partner Manager, Telecommunications and Technology at Pinterest, says : “Pinterest users are planners, and in recent months we’ve seen an increase in searches for new kitchen inspiration as people look to spruce up their homes in a way that suits them and their lifestyle.” Modern Kitchen Designs This year is particularly in the focus of Canadians. We’re excited that our ideas can help Samsung inspire people with the products they want to buy and that make their dreams come true. »
Pat Bugos, senior vice president of consumer electronics at Samsung Electronics Canada, said: “Insights are key to ensuring content is both engaging and effective for consumers. That’s why we’re excited to collaborate with Pinterest on a campaign that uses our customized devices as a source of creative inspiration. Our Bespoke range offers customers a personalized home appliance to suit their style and from the platform’s trend data we can see that the desire for personalized spaces has increased. With the launch of our Trend Badge campaign, we’re excited to inspire Pinterest users to bring their kitchen dreams to life with Bespoke. »
Every month, more than 465 million people around the world visit Pinterest to find inspiration for purchasing decisions in their daily lives.[3] Here they get inspired, find new dreams, plan and shop for the moments that are most important to them.
For more information about Samsung Bespoke, visit Samsung.com.
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[1] Internal Pinterest search data from June 29, 2023 to September 21, 2023.
[2] Pinterest global analysis, Q4 2022
[3] Pinterest global analysis, Q4 2022.