Sanremo Agcom quotHidden advertising and Instagram via sanction proceduresquot Adnkronos

Sanremo, Agcom: "Hidden advertising and Instagram, via sanction procedures" Adnkronos

Agcom has initiated a sanction procedure for unreported advertising at the Sanremo Festival. An investigation was also launched in the “Blanco case”. While no sanctioning investigation is being conducted for the sexy curtain between Rosa Chemical and Fedez on the Ariston Theater stage.” The agency’s council – reading out a note from Agcom – today investigated the alleged violations that occurred during the broadcasts of the “Prima Festival” , ’73rd Italian Song Festival of Sanremo’ and ‘Sanremo start’ by Rai1, in relation to hidden advertising, the use of Instagram, the performances of Rosa Chemical, Fedez and Blanco”.

“With regard to the number of unreported cases uncovered in 12 episodes and the use of Instagram, the Council unanimously considered the matter to be not obviously unfounded and gave the responsible management a mandate to initiate sanctions proceedings,” emphasizes Agcom. “The Council, by a majority vote (with President Lasorella and Commissioners Giacomelli and Giomi voting in favour, and Commissioners Aria and Capitanio voting against), considered unfounded the request to open a sanctioning investigation into the Rosa Chemical and Fedez episode. continues Agcom. “Regarding Blanco’s performance, an investigation will be launched (with a vote in favor of Commissioners Aria, Capitanio, Giacomelli and Giomi; President Lasorella abstained) to assess any profile that violates human dignity and incites violence,” he adds authority.

“The investigations entrusted to the Department of Media Services provide for a detailed procedure in which discussions with the parties involved are foreseen, after which the Board of Directors adopts the final measures,” the statement concludes. The result is therefore not displayed immediately.