Saturday afternoon, December 2nd, had a different flavor for SBT. On this day, the news for the channel’s programming in 2024 was announced, as well as the presentation of the channel’s new hires. Silvio Santos. The event took place at Circo do Tiru in Tirullipa, which is of course part of the channel’s new casting.
Dani Beyruti on stage at Circo do Tiru Photo (Lourival Ribeiro/Rogério Pallatta/SBT)
Under the command of Daniela Beyruti, CEO of SBT, the invited audience can satisfy their curiosity about what comes next. It is not new that we know of Daniela’s desire and commitment to rejuvenate the channel’s viewers.
“When I came here to see Tiru Circus, I had a very good feeling. I came here with my children and saw that they didn’t sleep a wink. It made me feel so good and I said, “I want to bring it to people, including those who shop with us and talk about us, and I want to hold our event here,” said Daniela Beyruti.
“SBT is like this: spontaneous, we like to enter people’s homes and take part in the life of every family,” he emphasized.
Highlights for next year include the recently announced presenters Benjamin Back, Michele Barros, Tirullipa, Lucas Guimaraes, Lucas Guedes It is Virginia Fonsecain addition to Lucas Neto It is Regina Volpato who couldn’t be present.
Virginia shared a little about her challenge on TV: “I’m really excited. There will be music, games, competitions… I’m also open to learning anything. It’s a big dream of mine and I’m not afraid of criticism. I got used to it.”
SBT Fraternization Party Photo (Lourival Ribeiro/Rogério Pallatta/SBT)
Another new feature announced was SBT PodNight, which will bring together several attractions including Flow, presented by Igor Coelho; “Venus” with Yasmin Yassine and Criss Paiva; “PodDelas” directed by Tata Estaniecki and Bruna Unzueta; “Podcast Papagaio Falante”, with Sérgio Mallandro and Renato Rabelo and “Inteligência Ltda.” by Rogério Vilela. The aim is to integrate Internet hits into the program, enable multiplatform communication and bring the interactive, democratic and modern concept into the program.
When talking to Ofuxico, Tirullipa was pure joy: “There is nothing better to end the year than welcoming everyone from SBT to my house. I started here at this station in 96 and it is a son who is returning home. I am very happy to welcome everyone here to my circus. I just thank God.”
Tirullipa Photo (Lourival Ribeiro/Rogério Pallatta/SBT)
Journalist Michelle Barros, who will host a show together with Regina Volpato, also spoke Ofuxico.
“Regina and I are very happy. We have already spoken several times. It will be an electronic magazine broadcast every morning on SBT. I am very worried. There will be journalism and entertainment,” he said.
She also spoke about her green look: “It’s hope and wishes for the best for everyone in 2024.”
Michelle Barros Photo (Lourival Ribeiro/Rogério Pallatta/SBT)
Andreia Takano
She has been a journalist since 2000 and began her career in 2002 as a writer for the website OFuxico. Years later, she worked as an editor for the website Famosidades (MSN) and also as a reporter for Quem, the newspaper Agora S. Paulo (Folha de S. Paulo), R7 and returned in 2015 as editor of the Ofuxico website.