The exclusion of Canadian media content from social networks inevitably led to a change in the habits of digital media readers. What about the Chamblyens?
The web giants have made good on their threat. These large companies were required by Bill C-18 to compensate Canadian media outlets that shared content on their social networks, preferring to deny any visibility to newspapers, television channels or radio stations that had opened a window to the Internet. The pages are now abandoned.
“I consult the Journal de Chambly in print every week to follow industry news. » – Claude Pontbriand
Bad news for Ariane, a young Chamblyenne woman waiting for her bus with her cell phone in hand. “I downloaded the apps onto my device,” she smiles. So it doesn’t bother me that much. But it is certain that the sources of information are less diverse, and that is a real shame. »
Applications on the phone are also a reflex for Johanne Lepage. “I read La Presse regularly. And when I see a local topic that interests me, I go to the Journal de Chambly website. But every week I read the paper version of it. »
interest in paper
The Journal de Chambly in the advertising bag, an event that Éric Morel also didn’t miss. “I’m not on social media at all. It’s true that I always read the Journal de Chambly on paper, otherwise I consult the Radio Canada app on my phone or watch TV. » A habit that André Mondou also shares. “I receive the news automatically on my phone. I also browse newsfeeds. For the locals, I read the printed version of the Chambly newspaper. »
Claude Pontbriand supports this local fiber. “I mainly buy locally. I always work like this. I consult the Journal de Chambly in print every week to follow industry news and regularly watch documentaries on television. »
According to a recent survey commissioned by the Journal de Chambly, 97.1% of the 403 respondents said they received the newspaper in Publi-sac. More than 80% of the newspaper’s regular readers confirm that they read it once a week. Of the people surveyed who know the newspaper, 27.2% visit the website journaldechambly.com, of which 13% visit at least once a day. This new situation allows the Journal de Chambly to offer a newsletter and soon other tools for practical access to information.