How we wanted to show. Since then it was considered “just” advertising, which was far from typical ideology woke up We have now even gone so far as to attack the Rainbow Family directly long p. The reason? The supermarket chain would be “Friend of the Government“ Because it supports the thinking of a large part of the center-right. The leaders of the Meloni majority themselves would have thought of supporting this thesis. From the Prime Minister defining the short clip in a social media post as: “beautiful and touching”, to Matteo Salviniwho simply wonders “how certain people can insult and mock him.”
Corrado FormigliModerator of the La7 program A clean swinghowever, admitted that Esselunga’s marketing ploy was completely successful. “Whatever you think, it’s good advertising: it’s well done. In Italy, the interpretations are, as always, wild.” What was surprising, according to the journalist, was the intervention of government representatives to defend the advertising clip. “The What’s up?” asks Formigli.
Watch Lucarelli’s speech in the Piazzapulita here
The ball is caught by Selvaggia Lucarelli, guest of the La7 show. The polemicist from Il Fatto Quotidiano does not talk about the commercial itself, but directly attacks the company being advertised. “Let’s not be fooled,” thunders the journalist. “This is not a sudden interest from Meloni and Salvini in an ad. Esselunga is not just any company.” He financed the league and Caprotti (its founder, editor’s note) was the enemy of the red cooperatives. It’s definitely a company Friend of the Government. The ad – explains Lucarelli – plays into the hands of the center-right movement because it is one Affirmation of the traditional family“.
Read also: Cruciani and the Esselunga commercial: “The genius remains”, speechless