Serena Bortone has problems. After years of great satisfaction and success in Raithe presenter gets into trouble for the first time. His new program What will be… In fact, it has terrible problems you hear and there is a risk that it will become another one Flop of the new Melonian Rai. Viale Mazzini’s decision to “move” the Roman journalist at the weekend to make room for Caterina Balivo, with “La volta nuova” taking the place of “Oggi è unaltro giorno”, is actually still a risk at the moment, if not already a losing bet. Even yesterday, Serena Bortone and Chesarà… came back from the weekend with broken bones, making up for another one Loss against Massimo Gramellini And A7 in the fight for shares. Let’s analyze the situation.
Serena Bortone and the flop of the new Rai
In one Start of the season Nightmare in which the new Rai The far-right license plate has “lost” more than 250,000 viewers, the losing bet – at least for the moment – of What will be…. The new talk show hosted by Serena Bortone In fact, the expectations are disappointing: With the double date on the weekend, the show has taken over access to prime time on Saturday Massimo Gramellini and The Words and of Sunday, which was the preview of Che tempo che fa con Fabio Faziobut without ever achieving the same results on Rai 3. With the arrival of the new melonier Rai, Gramellini and Fazio said goodbye and left Viale Mazzini to “settle down” at La7 and Nove respectively: if with What’s the weather like there is no match (the program then sets records). record for the Discovery circuit), which… will also suffer resounding defeats In other words by Gramellini. Last night the former Rai face actually reached the 3.6% share equal to 720,000 spectators, with Serena Bortone stopping 3.2% (618,000 viewers. On its debut weekend last month. In other words, it even made it You b What will it be… that can’t seem to find the right formula for the relaunch?
In a very complicated start to the season – from Flop de The merchant at the fair on the disappointments of Avanti Popolo and In half an hour until the demise of Agorà – the new Melonian Rai risks another failure. The step that “took away” Today is another day To Serena Bortone (which always recorded solid numbers in the afternoon from Monday to Friday and even achieved a share of around 13% with the competition from Maria De Filippi And men and women) does not count. Not only does Chesarà… not record the numbers hoped for, having been defeated by the former Gramellini and returning to a general and unstoppable collapse of Rai 3, but also Serena Bortone’s successor on Rai 1, Caterina Balivowith The right time it’s not convincing and it performs worse than Today is a new day.