The Japanese beauty brand is accelerating its presence in the metaverse with the launch of a collection of 150 NFTs powered by artificial intelligence called #AliveWithBeauty.
150 NFTs for 150 years of Shiseido.
To celebrate its 150th anniversary, the Japanese giant has come up with a very special digital campaign that combines Web3 and artificial intelligence.
Shiseido will soon offer its community 150 NFTs created based on AI technology (artificial intelligence). More specifically, the tool executed – through a language processing system – a series of words related to the world of beauty and Web3 to transform them into works of art. The digital creations were then finished ‘with a human touch’ by the team at Cult, a UK-based Web3 agency.
These NFTs will bring various benefits to buyers, the brand promises. Owners are thus offered £1,000 care and tastings throughout the year, entry to online and in-person events, and other rewards as the program grows over time.
To encourage access to the metaverse, the Japanese beauty brand also set up one Raffle offering these NFTs for free. Entrants simply need To on the brand’s website by February 28th. Shiseido has also partnered with the platform Exclusive NFTsa platform that creates wallets for consumers so those with no knowledge of NFT and Web3 can participate.
This digital campaign underscores the desire of the Japanese groupAccelerate your digital transformation, a path it had already embarked upon in 2021. It’s also a way for Shiseido to drive engagement and brand loyalty. “NFTs and Web3 offer a new playground for brands to grow and sustain their existing communities while opening doors to new customers,” Bridley-Rae Lipscombe, CEO and co-founder of Cult, told Jing Daily.
In France, the digital strategy developed by luxury houses is the same. According to a study by Bain & Company for the Colbert Committee, 51% of high-end French brands are currently in the testing or planning phase for NFT launches before 2025.