There is a very interesting continuation of all the work that SBT has developed with a view to returning to the market and restoring the conditions to achieve much more satisfactory results than in recent years.
A high price to pay for standing still in time and space to understand at a certain point that without investment in production everything would remain the same in terms of audiences and revenues.
And that is why management, now in a new phase and rejuvenated by the presence of Daniela Beyruti and her colleagues, must know how to lead this new line of action.
Some good signings have already been announced, including Regina Volpato, Michelle Barros, Virgínia Fonseca, Benjamin Back, Tirullipa and Luccas Neto, as well as other opportunities currently being negotiated or in the pipeline. Today, at the circus event in Tirullipa, there is the promise of much to be announced.
But as a next step and above all: offer good conditions and develop content that effectively attracts the public’s attention.
As in football, on television no one plays with just their name. The creation of new projects and their support will be equally or even more important.
Listen
Many professionals became successful on television because they had the opportunity to work with good content.
But no one got ahead on their prestige alone and without the support of a good format.
There is a need
Daniela Beyruti’s desire to revive SBT must be praised and encouraged. In fact, aging occurred in all areas due to inertia and lack of interest.
However, this is also a job that requires special attention and care.
That’s my fear
Luccas Neto, for example, has an established job as a YouTuber. Someone who knew how to do it and had over 40 million subscribers on his channel. Holder of an undeniable value in the children’s sector.
I even understand that he can transfer some of that success to television, but it will need a suitable time in the schedule.
The problem
Perhaps leaving Luccas Neto out of this report, partly because he believes in his possibilities, there is always the doubt whether other social media celebrities can repeat the same success on television.
Maisa Silva from SBT had a similar experience. It went on air with the support of so many millions of Instagram followers, but the show was a failure. Insignificant audience. It took less than a train to pass through the station.
Know how to do it
It is still necessary to understand that a social network is a social network, and television is something completely different.
Luciano Huck, in his “Domingão”, instead of an influencer, decided to bet on the popularity of Lívia Andrade, achieved on open television or, more directly, on “Programa Silvio Santos”. And both he and Lívia got along very well.
parties and holidays
The works of “Rensga Hits!” will be interrupted very soon due to the celebrations in December and the holidays in January.
The recording of the third season with Alice Wegmann and Lorena Comparato as protagonists will not be completed until February.
Prestigious
Walcyr Carrasco is also a writer who likes to work with the same actors whenever possible. Agatha Moreira and Rainer Cadete.
In “Land and Passion,” which is continuous and shows the sequence of the chapters themselves, Rainer is once again one of his main characters. Almost everything revolves around your character.
requirement
Ingrid Conte is another certainty of “The Decadence” in the tenth season of “Kings”, which requires her to do even more preparation work.
Her character Adara will undergo a profound transformation in a new phase.
label
It’s always good for all actors and actresses to be remembered for their performances, but Mel Lisboa will certainly be surprised by her seemingly eternal association with “Presença de Anita.”
As the owner of so many other good works after this series, which was her debut, she has long deserved another appearance as a great actress. Not just a sensual figure.
It’s going ok
The band has no plans for program changes.
In contrast to its larger competitors Globo, Record and SBT, the mandate is to keep everything as it is, at least until everything is in order internally. This, of course, with regard to its direction.
spoiler
Danielle Winits said in “Programa de Todos os Programas” that one of her next works will be the film “Meu Querido Mundo”, again alongside Miguel Falabella.
Work is scheduled to begin at the end of February.
Tom in the area
Record announced the hiring of Tom Cavalcante yesterday. After 12 years, he returns to the station to host the yearend special “Família Record,” which airs on December 25.
The agreement also envisages a project for the first half of 2024: the Brazilian version of the “Still Standing” format, as expected in the column.
Bate discount
• “Love In Quarantine,” a romantic comedy by director Miguel Rodrigues, is part of the special exhibition “In Theaters” at Cine Bijou in São Paulo…
• … The cast includes Fafy Siqueira, Gabi Spaciari, Caroline Corrêa and David Wendefilm.
• Guta Strasser is taking a break this month and then returns in January with the show “Os Analfabetos.” The theater closes.
• “The Barbecue Culture” is a program that the actor Roberto Birindelli is developing to present on television in the south of the country.
• Andrea Beltrão and Globo talk about their likely participation in “No Rancho Fundo,” a soap opera in the 6 p.m. time slot.
• The 8th edition of the Sou do Esporte Awards on the 12th at the Olympic Golf Course in Rio will be broadcast by BandSports…
• … Joaquim Cruz, medalist in Los Angeles, is honored.
• “Provoca” by Marcelo Tas welcomes the former fighter Anderson Silva, Spider, in the chat this Tuesday from 10 p.m. on TV Cultura.
• HBO Max has scheduled the launch of the national series “Da Ponte Pra Lá” for 2024…
• … The drama brings together Gabz, João Guilherme, Marcello Antony, Augusto Madeira, Virginia Cavendish and Nina Tomsic, among others.