Singer Pepita Faces Transphobic Attacks Online After Taking Part in

Singer Pepita Faces Transphobic Attacks Online After Taking Part in a Mother’s Day Commercial


The singer’s lawyer told the G1 portal that she would file the complaint with the police station in São Paulo, which specializes in fighting cybercrime

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Priscila Nogueira, known as Pepita, took part in a Mother’s Day advertising campaign for Natura, a cosmetics company. The singer posted the video on May 6 on her personal Instagram. The video shows her bathing her oneyearold son Lucca Antônio with the brand’s products. Commenting on the posted video, one netizen said, “It’s a mockery of women.” Another called the artist Pepita a “man dressed as a woman.” It is worth noting that transphobia and homophobia are crimes in Brazil.

Pepita’s lawyer, Regina Manssu, was contacted by G1 and informed that she will file a complaint about the case with a police station in São Paulo that specializes in fighting cybercrime. According to Regina, after the incident is recorded at the specialized police station, the case will be forwarded to the Public Ministry of São Paulo, which will decide whether to accept the complaint or not. “It’s unacceptable. Society no longer accepts this. “This Pepita case is an example of people knowing they have limits,” the attorney said.

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By a vote of 8 to 3, ministers believed that biased acts against homosexuals and transgender people would now be classified as crimes of racism. The criminalization was approved by the Federal Court of Justice (STF) in June 2019. Pepita shared a family photo on her social network with the caption: “My family will always resist!” The singer’s husband, Kayque Nogueira, also spoke to G1 on the subject: “A very delicate situation, Priscila was very hurt. Today we are stronger but we decided to go all the way this time,” he said.

The Natura company also spoke out against the attacks on the singer. “Diversity has been one of our beliefs for over twenty years and is always present in our advertising campaigns and funded projects. This year’s Mother’s Day campaign encourages and invites mothers to debate the importance of touch and affection in early childhood.” “Those moments of love and care for their babies. We believe that Pepita and all other mothers participating in the campaign instill trust and fundamental love in their relationships with their children,” read a note.