The reason is the star of the advertisement, the Bahian singer Ivete Sangalo, who declared her support for the incumbent President Lula during the election campaign
Ivete Sangalo
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247 Following the Bis chocolate boycott campaign, Bolsonarista militias created a new hashtag on social media against the Piracanjuba dairy brand. Supporters of Bolsonaro (PL) took to social media to propose a boycott of the Goiás company after an advertising campaign featuring singer Ivete Sangalo. The information comes from the Terra portal.
The Bahian singer has been the brand’s figurehead since 2019, but the boycott came as Ivete frequently criticized Bolsonaro’s management and declared her support for President Luiz Inácio Lula da Silva (PT) in the 2022 elections.
Just like the campaign against chocolate, where Bolsonaro supporters bought the product in order to make videos of the chocolate being thrown in the trash, Bolsonaro supporters are showing their ignorance. Bolsonaro supporters promote the exchange for Ninho milk from Nestlé. However, both brands are made by the same manufacturer, the owner of Piracanjuba: Laticínios Bela Vista.
In 2019, Nestlé, owner of the Ninho brand, signed an agreement with Laticínios Bela Vista for the production and distribution of longlife milk in Brazil. The manufacturer Bela Vista is the owner of Piracanjuba.
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