Chloe Feinbaum as Nicole Kidman Photo: SNL
It’s been a wild year for AMC’s beloved Nicole Kidman commercial. Nicole Kidman’s “Somehow, Heartbreak Feels Good In A Place Like This” commercial, which has been running before almost every film in AMC theaters since last September, has become a year-long exercise in community irony. It’s a rare example of the society mocking cynical corporate pleas for patronage by taking the ad very seriously. Kidman’s shiny pinstripe suit, inexplicable inclusion of Jurassic World as an example of fun going to the cinema, and her trickster grin rattling off word salad have all become bumper stickers. t shirts, and internet memes about how theatergoers pay tribute to the god of movies: Nicole Kidman. Now, after a full calendar year of joking about the ad, Saturday Night Live has finally gotten around to it manufacturing the jokes the persons on Twitter to have been push to the Months.
In its Season 45 premiere, SNL sends cast member Chloe Feinbaum down with a heavy Aussie accent in a faithful recreation of the AMC commercial, with Feinbaum exaggerating Kidman’s reaction to every bit of the ridiculous commercial copy. As Kidman nears the end of her speech, other theatergoers begin to greet the screen and chant, “Heartbreak feels good in a place like this.” Kidman’s power grows as the chants begin, and she is as powerful as one Marvel twist in Act II, which hovers above her seat and draws lightning bolts to her shiny suit, denouncing her ability to “make movies better”.
Nicole Kidman AMC advert – SNL
Unfortunately for anyone who’s enjoyed the commercials in AMC theaters, SNL is where memes die, a sign of their overexposure while beating them with a final “take” that millions more will see. The take for much of the sketch is Kidman having a funny accent, while the rest more or less matches a hyperbolic version of how normal people reacted to the commercial — greeting, cheering, and treating Kidman with awe.
We already know that AMC has commissioned a sequel to their beloved pre-roll bumper that will no doubt contain even more nonsensical statements about the magic of movies. After that, all that’s left for Nicole Kidman to do is crack the bones of her viral success by appearing on SNL and starring alongside Chloe Feinbaum as they shoot lightning from their fingers and bicker over which heroes feel like the best parts of feel us – because here they are.