The song “Ai se eu te pega”, considered the latest Macarena, celebrates its 15th anniversary in 2023 and accumulates impressive data. Sung by country singer Michel Teló and composed by Bahians Sharon Acioly and Antônio Dyggs, an entertainment entrepreneur from Feira de Santana, the song was born in 2008 and conquered the world.
The song’s resounding success, which became a global sensation after being adopted in goal celebrations by footballers such as Neymar and Cristiano Ronaldo, is underpinned by a number of notable achievements. The track won awards such as Billboard Magazine and Multishow, was nominated for a Latin Grammy, and surpassed the impressive one billion views mark on YouTube. Yes, you read that right, a billion. In addition, the song was translated into 14 languages and became one of the most played in 40 countries.
In an interview with Acorda Cidade, Antônio Dyggs shared the origin of the song and revealed that it all started in the city of Porto Seguro with a game that culminated in the inspiration for the composition. This musical journey, born from a simple joke on stage, now transcends borders and is living proof of music’s powerful influence on global culture.
Photo: Personal archive
“We carried out the process of creating Ai Se Eu Te Pego, the song that will be 15 years old in 2023, in 2008 without any great demands. The inspiration came from a stage play there in Porto Seguro, where Sheron, who was Axé Moi’s stage entertainer, called the dancers on stage and performed a choreography in which he said with them the phrase: “Oh, if I tell you, that it is trapped.” ‘. Then I had the idea of doing a Forró song for the band I was leading at the time, Os Meninos de Seu Zeh, but people didn’t particularly like it at first. I had the old Kabanas, Fifó, there at Feira VI where the boys were doing gigs and the music started to catch on with this younger audience here in Feira de Santana,” he explained.
According to Dyggs, it was impossible to imagine that the song would become a big hit, and it was not until 2011 that singer Michel Teló recorded it.
“It was impossible to imagine that Ai Se Eu Te Pego would be a huge success because it was made in a very simple way, simply because the game was cool, because the rhythm was cool, so it had no intention of being a to be a big game.” Hit. No matter how global the success became, it was all a consequence. When the artists began recording, and few people know this, Wesley Safadão actually recorded before Michel Teló. Several bands, including here in the Northeast, were already recording, including Cangaia de Jegue, Estakazero, Wesley Safadão at the time of Garota Safada and Michel Teló recording in 2011, three years after the song had already been played here many times, the people of Feira de Santana couldn’t take it anymore because he played with Os Meninos de Seu toe, and when Michel recorded it, everyone already knew it,” said.
Photo: Personal archive
After being recorded by the artist from Paraná, Michel Teló, the direction of the song “Ai Se Eu Te Pego” reached new heights and was even a great success in football stadiums.
“As the song became famous around the world, especially after football players started dancing to the choreography when scoring goals, the song began to appear in multiple versions around the world. It has now been recorded in more than 14 languages, which is also an incredible thing. Ai Se Eu Te Pego reached number one in almost 40 countries simultaneously. In fact, the song is a song that generated a lot of copyright revenue, including being blocked for five years due to questions about the song’s choreography and creation before it became music there in Porto Seguro. But in 2017 everything was sorted out and Ai Se Eu Te Pego started to normalize its income, which is good because it still pays my bills today. Everyone often asks me about this question of money: Did it make a lot of money, did it make a lot of money? Obviously a composition that is played all over the world has a good income, so you can live on it, yes! If you don’t spend a lot of money,” he emphasized.
On Acorda Cidade, Dyggs noted that the song’s huge success led to it winning several awards.
“Ai Se Eu Te Pego has had a big impact on my life because it gave me the opportunity to have more peace of mind and be able to do business in my city. So if you have a source of income that comes from royalties and copyrights, you can have more peace of mind about being able to take action and invest, knowing that you have another source of income there that can actually fulfill you your needs. , in case something goes wrong. Ai Se Eu Te Pego won several Billboard Awards, we also won the Multishow Award in 2012 and a Latin Grammy nomination, also in 2012. Very good because there is support, back then the music was very different. Ai Se Eu Te Pego won not only in Brazil, but in several places around the world, reaching incredible numbers and unimaginable prices at the time. “Today the video already has more than a billion views on YouTube, which is quite a lot,” he said.
According to Dyggs, many songs that are big hits are forgotten and make way for new ones, which was not the case with the famous “Ai Se Eu Te Pego.”
“The biggest challenge for Ai Se Eu Te Pego was to ensure that the music didn’t disappear over time. The song is successful, people already forget about it, so Ai Se Eu Te Pego managed to rise to the challenge of becoming unforgettable, what happens today, most of the songs hit and soon everyone forgets about it and is left behind. Ai Se Eu Te Pego happened to explode regionally, then statewide, then the Northeast, Brazil, and then the world. Today Ai Se Eu Te Pego is like a Macarena outside the country, it’s this song that is timeless, everyone hears it, I literally get videos from all over the world, people listen and sing, it’s like the song is released would have been last week. This is very cool, very gratifying,” emphasized the businessman in an interview with Acorda Cidade.
Currently Antônio Dyggs does compositions as a “hobby” and works directly in the music scene in Feira de Santana.
“Today I am exclusively involved in the music scene through the shows that I give in the houses here in Feira de Santana, both at Aria Hall, Prime Music and Kabanas. That’s why I compose as a hobby today. Then, while you’re having a beer, a friend comes over with a guitar and wants to do a song, we do it together, and then I save it or send it to a band here in town. There are also several songs recorded by bands here. Pagode do Segredo, longtime work song “40° na Bahia não é Febre,” belongs to me and Diegão. That’s why I’m very proud to be one of the composers of this song, now 15 years old, and I had the opportunity to speak on behalf of Ai Se Eu Te Pego at the 2012 Multishow Awards On behalf of my city, which adopted the song , when we published it here with Os Meninos de Seu Zeh, and today it is part of world culture and sings a little in moments of leisure, in moments of happiness. It is a song that is simple and has the atmosphere to put a smile on people’s heads and mouths, along with the little dance, and it makes many foreigners sing in our language, in Portuguese, too when they don’t have the slightest idea what they’re singing. As a Feira native, I am very proud to be a part of it,” he concluded.
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