Class in: Business, science and technology
Theme : New products and services
MONTRAL, Oct. 4, 2023 /CNW/ – SSENSE, the international technology platform for fashion and lifestyle, celebrates its 20th anniversary with the launch of SSENSE XX, a series of exclusive projects at the intersection of culture, community and commerce. SSENSE XX highlights the crucial role that SSENSE’s friends and collaborators have played in its past, present and future.
“While many luxury brands use their anniversary to look back, SSENSE XX instead presents an opportunity to look to the future and create something new and special together with the people who have shaped our history and who we are today.” says Daniel Habashi, Chief Customer Officer at SSENSE. With SSENSE XX, we continue to fuel conversations about fashion, community and culture through products, content and experiences.
EXCLUSIVE LAUNCHES
SSENSE highlights SSENSE XX with twenty exclusive product launches in collaboration with twenty emerging or recognized brands. From October 11th to November 7th, each project will be published in limited edition on the SSENSE XX microsite, which offers a unique interactive experience where digital works sit alongside the products on offer. The projects were designed in collaboration with 032c, Acne Studios, AMIRI, Curves by Sean Brown, ERL, Jil Sander, KNWLS, L?U?N, Marine Serre, Martine Rose, New Balance, NIKO JUNE, Rick Owens, Salomon. SR STUDIO. THERE. CA., The Elder Statesman, The North Face, Thom Browne, Wales Bonner and Y/Project.
PERSONAL
For the occasion, the streets of Montreal’s Old Port will be transformed: from October 11 to 25, the five-story facade of SSENSE MONTRAL, the brand’s flagship boutique at 418 rue Saint-Sulpice, will be covered with a canvas of interactive works projected highlighting the product launches. In-store installations will also feature exclusive SSENSE XX projects.
LIMITED EDITION ITEM
Exclusive items designed for SSENSE XX will be available in limited quantities on ssense.com and the SSENSE mobile app starting October 23rd.
Stay tuned for exclusive products and content appearing live on xx.ssense.com and Instagram.
ABOUT SSENSE:
SSENSE, pronounced [es-uhns], is a Montreal-based technology platform with international reach, working at the intersection of culture, community and commerce. SSENSE offers a combination of established and emerging luxury brands in the women’s, men’s, children’s and other departments. With an average of 100 million monthly visits to the site, SSENSE has received wide recognition for both its digital commerce model and cultural content production. Approximately 80% of the site’s visitors are between 18 and 40 years old. The private company has recorded high double-digit growth every year since its founding.
SOURCE SSENSE
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Press release sent on October 4, 2023 3:57 p.m. and distributed by:
