Video on demand (VOD) platforms have seen revenue increase (+244%) in Canada since 2018, making them more popular than cable in Quebec.
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According to data collected by HelloSafe, in 2021 we found that the number of subscribers to pay TV in Quebec (66%) was lower than that of subscribers to VOD platforms (79%).
“This is a complete reversal since four years earlier, in 2018, 79% of Quebecers subscribed to pay television, compared to just 51% for streaming platforms,” the study said.
Netflix remains the most popular platform in La Belle province, with almost half of internet users (51%) subscribed to it. Among the most popular websites among Quebecers are Prime Video (34%), Disney + (24%) and Club Illico (14%), followed by Crave and ICI Tou TV Extra (8%).
In Canada, the video-on-demand industry experienced a meteoric rise, with revenue increasing 244% between 2018 ($0.9 billion) and 2023 ($3.11 billion). “These revenues are expected to nearly double again by 2027, with estimated revenue by then reaching $5.21 billion,” HelloSafe added.
The study was conducted using sources such as JustWatch, Statista and Laval University.