“It seems that Israel is forgetful.” This is the post published by the Taffo funeral home on Twitter on the day dedicated to the commemoration of the Jewish genocide. The company, used to irreverent and provocative ads, explained in the headline: “If the post doesn't make you laugh as usual, we wonder why.” Today is Remembrance Day – we read – in memory of the 6 million Jews murdered by the Nazis, but in Gaza there are more than 2 million people and the death toll has risen to +21,320 dead. For us, the deaths are all the same.” Alessandro Taffo from Adnkronos affirms: “We often generalize disasters on a political and global level and tend to minimize current events. We talk about the past, but we don't face the reality of the present, like “is happening right now”. However, the words carry weight and it seems they were not well received by many.
Taffo's speech caused a lot of discussion on social media. In fact, many users have taken sides against the funeral home and the decision to make a completely inappropriate post. “But how can you be so inappropriate and vulgar at the same time,” “Why don’t you mention the October 7 deaths? I don’t think they’re all the same for you,” “Screw you. Better Don't worry about things you don't understand. It's not funny and it's a false and dangerous message that fuels growing anti-Semitism,” “Israel remembers it so well that it also fights for those like you who don't remember it and that's why.” I don't understand” : These are some of the comments that appeared in response to the photo.