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According to a national poll, the most popular Easter weekend treats in America are Reese’s Peanut Butter Eggs.
With 51% of the votes in RetailMeNot’s annual poll, the treat from Reese’s extended its long-standing reign at the top of the Easter candy grocery chain. The Eggs beat Chocolate Bunnies, Cadbury Eggs, Jelly Beans and Peeps to secure the top spot.
Peeps received only 7% of the votes.
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Reese’s Peanut Butter Eggs were America’s favorite Easter treat for another year, according to a new poll, while Peeps received just 7% of the vote. (Ben Hasty/MediaNews Group/Reading Eagle via Getty Images/Getty Images)
About 56% of Americans said they would go shopping over the Easter weekend, and 76% of them said they were likely to buy candy. Easter spending in the US should reach $24 billion. (iStock / iStock)
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Spending for the Easter weekend was forecast to reach $24 billion, although the final figures have yet to be released.
The National Retail Federation reported in late March that more than 80% of US consumers say they will celebrate Easter, and consumers are expected to spend an average of $192.01 after making purchases for items like new outfits , meals, sweets, gifts and decorations.
The $24 billion mark would be a new high, up from $20.8 billion last year and the previous record of $21.7 billion in 2020.
While high inflation is certainly a factor behind increased Easter spending, trends suggest Americans are making compromises to prioritize holiday celebrations even as their budgets are squeezed.
Katherine Cullen, NRF’s senior director of industry and consumer insights, said retail spending has been strong throughout the pandemic with the help of stimulus financing, but Americans are also investing more in holiday celebrations to make them more meaningful amid the uncertainty and stress in their lives close.
Some of the growth in Easter spending this year will be driven by higher food costs. (Eva Hambach/AFP via Getty Images/Getty Images)
Cullen told FOX Business that some of the growth in Easter spending this year can be attributed to higher food costs, but one hypothesis for the record holiday spending is that consumer stress over COVID-19 has been replaced.
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“A lot of consumers aren’t as concerned or locked down,” she said. “But we still see – despite some economic uncertainties – that people still appreciate the celebration very much.”
Fox News’ Breck Dumas contributed to this report.