Attention blue and white! Alianza Lima replaced all the reflectors and put them up for sale in a great marketing idea.
Alliance of Lima In recent years there has been a leap in quality at the sporting and managerial level. The blue and white team is currently two-time champions of Peruvian football. His fans began to constantly fill up Matute, and this brought more revenue to the institution. Therefore, the policy began with the remodeling of the sports facility: increasing the capacity and replacing the lighting.
A few days ago, the fourth light pole was placed and the corresponding lighting tests were carried out. Then, as always, the marketing team surprised everyone with a great commercial idea. Why is? The club put up the old Alejandro Villanueva Stadium reflectors for sale.
Through their website, Alianza Lima started selling these reflectors at a price of S/599.90 and for blue and white fans at S/499.90. “Original reflector, old Matute Tower,” says the description
Sale of matute reflectors. Photo: Alianza Lima arrested
Why are the new lights high?
According to the journalist from Libero Jose Varela, The considerable size of these towers means that in the not too distant future – and according to the director of the Blanquiazul Fund, Diego Gonzales Posada – the remodeling and expansion of the Alejandro Villanueva can be carried out.
“Look at the height of this post and its modern lights. Everything is so well thought out and designed that in the not too distant future Matute will receive the planned expansion and transformation. Boxes, restaurants with field-level tables for everyday enjoyment, etc.”, Varela pointed out on his social networks.
When will Alianza Lima launch its modern lighting system?
Alianza Lima will premiere his new lighting this coming Saturday, February 25th at 7pm (Peruvian time) in front of César Vallejo University. The commitment applies to date 6 of the opening tournament and will take place in Matute.