With the holidays approaching, potato chip maker Doritos decided to expand its products into the alcoholic beverage realm by offering fans of its cheesy nachos a drink that tasted “just like” its flagship product.
“Doritos aims to revolutionize culture and provide our fans with unexpected and daring experiences […] That’s why we think it’s time to revolutionize the spirits category with our iconic Nacho Cheese flavor in a bottle,” said Tina Mahal, senior vice president of marketing for Frito-Lay North America, in a press release Tuesday.
Starting Wednesday, those who enjoy finding orange fingers when rummaging through a bag of Doritos can quench their thirst with a product that claims to have the same taste. This is a partnership between the American company, owned by PepsiCo, and Empirical, a Danish company known for its creatively flavored spirits.
To obtain the drink, which “starts with flavors of umami and spicy nacho cheese, transitions into the deeper corn flavors of the chip, and ends with a sweet and salty note,” the companies reportedly used a low-temperature vacuum distillation process to “create the.” “full spectrum of flavors,” they described in writing.
On social media, reaction to the product appeared to be rather mixed, while some enthusiasts said they were already planning to pre-order a bottle as of Wednesday, priced at $65 (approximately $88 in CA). Others weren't so convinced.
“It's safe to say I don't want a nacho shot,” one user laughed in a video shared on TikTok about the topic.
But according to Neil Saunders, retail analyst and managing director at GlobalData Retail, the collaboration between the companies, both known for being “playful and fun,” gives the product a certain “novelty value,” he said. CNN.”
“Although the taste may seem crazy, […] “It is likely that many people will be interested enough to try it,” he added to the American media.