Watch: Taylor Swift leaves Chiefs game and drives off with Travis Kelce
An earlier version of this video incorrectly identified a reporter’s affiliation. Jarrett Payton covers the Chicago Bears.
Entertain This!, USA TODAY
Swifties filled Kansas City’s Arrowhead Stadium not once, but twice this summer to see Taylor Swift’s Eras Tour. Apparently they couldn’t get enough of the legendary venue.
And on Sunday, many Swift fans were probably watching the NFL game in Kanas City.
FOX’s national broadcast of the Chiefs’ win over the Chicago Bears was the highest-rated NFL game of the week for women in three different age groups ages 12-49, according to FOX Sports: The game ranked No. 1 among women ages 12 up to 17 years old first place. 18-34 and 18-49. With a total of 24.3 viewers, the show was also the most-watched NFL broadcast of the week on all networks.
Swift was at the game on Sunday, cheering on Travis Kelce in a suite while sitting next to his mother, Donna. There are rumors that the pop superstar and the Super Bowl champion are a couple. After the game, they left Arrowhead Stadium together, marking their first public appearance as a duo.
Swift’s presence has also contributed to a huge increase in sales for Kelce’s No. 87 jersey and a rise in his social media numbers. The tight end has now surpassed 3 million Instagram followers and gained 325,000 within a week. That’s a bigger increase than after winning the Super Bowl last year. per Front Office Sports.
However, the takeover isn’t quite complete yet, as Sports Media Watch reports that viewership for the late Sunday afternoon window was below last year’s third week ratings. Last season, the top game was a clash of legendary quarterbacks as Aaron Rodgers and the Green Bay Packers took on Tom Brady and the Tampa Bay Buccaneers. This game drew 26.4 million viewers and was the most-watched week three game in eight years.