Singer Taylor Swift arrives in Brazil this week for six shows on the Eras Tour: three at Engenhão in Rio de Janeiro and three more at Allianz Parque in São Paulo. Fans prepare for the performances by making the famous friendship bracelets to exchange with other people in the stadiums. Learn how this “Swiftie” tradition as the artist’s fans are known came to be.
It all started with a song by the singer, “You’re on your own, kid,” from the album “Midnights.” In the lyrics, Taylor sings: “So, make the friendship bracelets / Take the moment and taste it / You’ve got no reason to be afraid.)” Listen:
Taylor Swift’s wish is a mission for her fans, who saw the Eras Tour, which celebrates all stages of the artist’s discography, as the perfect opportunity to exchange friendship bracelets. The idea came from the American Swifties, where the first performances took place, and spread to the other cities where the singer announced the performances.
On the bracelets, fans use beads to write lyrics to the artist’s songs, references to phrases she once said, fandom puns, all in reference to the singer.
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